Serato vs VirtualDJ:Which is more popular by branded search?
In August 2026, VirtualDJ had more branded searches than Serato among DJ software worldwide. VirtualDJ was estimated to have 358K branded searches compared to Serato’s 302K, and held a 31.2% Share of Search versus Serato’s 26.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Serato or VirtualDJ?
Compare DJ mixing software for laptops, tablets, and phones, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VirtualDJ, Serato. The figures are in the table below the chart.
View monthly share of search table
| Month | VirtualDJ | rekordbox | Serato | Traktor | djay | Engine DJ |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 26.4% | 26.8% | 9.5% | 4.9% | 0.72% |
| Nov 2025 | 31.7% | 27.4% | 28.3% | 7.1% | 4.9% | 0.72% |
| Dec 2025 | 32.9% | 27.4% | 28.6% | 6.1% | 4.5% | 0.61% |
| Jan 2026 | 31.3% | 27.7% | 28.2% | 6.4% | 5.3% | 1% |
| Feb 2026 | 31.8% | 27.7% | 27.6% | 6.3% | 5.6% | 1% |
| Mar 2026 | 29.8% | 30.1% | 27.9% | 6% | 5.3% | 0.95% |
| Apr 2026 | 30.7% | 29.8% | 27.8% | 5.6% | 5.3% | 0.81% |
| May 2026 | 30.2% | 29.7% | 27.4% | 5.8% | 5.7% | 1.2% |
| Jun 2026 | 31.4% | 31% | 25.9% | 5.7% | 4.9% | 1% |
| Jul 2026 | 34.3% | 27.2% | 26.4% | 5.8% | 5.3% | 1% |
| Aug 2026 | 31.2% | 30.4% | 26.3% | 5.7% | 5.6% | 0.83% |
| Sep 2026 | — | — | — | — | — | — |
How has the Serato and VirtualDJ comparison changed over the last 12 months?
3 findings
- VirtualDJ was ahead of Serato in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Serato’s estimated Share of Search among DJ software worldwide moved from 26.8% to 26.3%, and its estimated monthly branded searches moved from 347K to 302K.
- Across the 11 months ending August 2026, VirtualDJ’s estimated Share of Search among DJ software worldwide moved from 31.6% to 31.2%, and its estimated monthly branded searches moved from 410K to 358K.
How did search popularity change for DJ software worldwide in August 2026?
2 changes
In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.
Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Serato’s and VirtualDJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Serato
24 branded search terms
- dj controller serato
- dj serato
- dj serato pro
- dj software serato
- dj with serato
- sampler serato
- serato
- serato dj
- serato dj controller
- serato dj controllers
- serato dj download
- serato dj lite
- serato dj lite download
- serato dj pro
- serato dj pro download
- serato dj software
- serato download
- serato for dj
- serato lite
- serato pro
- serato pro dj
- serato sample
- serato sampler
- serato studio
VirtualDJ
23 branded search terms
- download virtualdj
- Virtual DJ
- VirtualDJ
- virtualdj 8
- virtualdj 9
- virtualdj android
- virtualdj app
- virtualdj automix
- virtualdj controllers
- virtualdj download
- virtualdj for android
- virtualdj for ipad
- virtualdj for mac
- virtualdj for pc
- virtualdj home
- virtualdj license
- virtualdj mac
- virtualdj mixer
- virtualdj price
- virtualdj pro
- virtualdj skins
- virtualdj software
- virtualdj stems
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.