Brandwave

rekordbox vs Serato:Which is more popular?

In September 2026, rekordbox had more branded searches than Serato among DJ software worldwide. rekordbox had about 298,000 branded searches, while Serato had 277,000. rekordbox made up 29% of all DJ software searches we track, and Serato accounted for 27%. When we asked ChatGPT and Google AI Overviews about DJ software, both rekordbox and Serato appeared in all five answers. rekordbox was mentioned before Serato in four out of five answers.

Among DJ software worldwide in September 2026

Who do people search for more?

rekordbox, about 7% more searches than Serato

rekordbox 298K searchesSerato 277K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

rekordbox in 5 of 5Serato in 5 of 5

Who does AI recommend more?

rekordbox, named ahead of Serato in 4 of 5 answers

rekordbox first in 4Serato first in 1

Follow rekordbox vs Serato and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top DJ software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both rekordbox and Serato showed up in all five answers. rekordbox was listed before Serato in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. rekordbox1st
  2. Serato2nd
  3. VirtualDJ3rd
  4. Traktor4th
  5. djay5th
  6. Mixxx6th
  7. Engine DJ7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traktor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • djay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mixxx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engine DJ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about DJ software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is rekordbox or Serato more popular in search?

This chart shows how often people search Google for rekordbox and Serato by name. Each line represents a brand's share of searches for all seven DJ software we track, month by month, from English-language searches worldwide.

rekordbox and Serato among DJ software worldwide, by month

Share of searches by month for rekordbox, Serato. The figures are in the table below the chart.

View monthly share of searches table
MonthVirtualDJrekordboxSeratodjayMixxxTraktorEngine DJ
Oct 202533.7%26.7%28.1%4.2%3.5%3%0.78%
Nov 202533%27.2%29%4%3.4%2.7%0.76%
Dec 202534.4%26.2%29.6%3.8%2.9%2.5%0.65%
Jan 202633%26.2%29.2%4.5%3.3%2.7%1.1%
Feb 202633.5%26.1%28.6%4.7%3.3%2.7%1.1%
Mar 202631.2%28.3%28.6%4.5%3.8%2.7%1%
Apr 202631.9%28.6%28.7%4.3%3.1%2.4%0.86%
May 202631.7%28.6%28.1%4.8%3.1%2.5%1.3%
Jun 202632.9%29.7%26.4%4.1%3.3%2.5%1.1%
Jul 202636.1%25.6%26.8%4.5%3.3%2.6%1.1%
Aug 202632.6%29.2%26.8%4.7%3.2%2.6%0.89%
Sep 202632.8%29%27%4.2%3.2%2.6%1.1%

How has the rekordbox and Serato comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: rekordbox took it in May 2026, Serato took it in July 2026, rekordbox took it in August 2026.
  • Across the 12 months ending September 2026, rekordbox’s share of searches among DJ software worldwide moved from 26.7% to 29%, and its estimated monthly branded searches moved from 313K to 298K.
  • Across the 12 months ending September 2026, Serato’s share of searches among DJ software worldwide moved from 28.1% to 27%, and its estimated monthly branded searches moved from 329K to 277K.

How did search popularity change for DJ software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Serato worldwide fell 15.8% over 12 measured months, from 329K to 277K in September 2026.

How are branded searches counted?

36 search terms

Brandwave collects information about searches that people make online using rekordbox’s and Serato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

rekordbox

16 branded search terms

  • dj software rekordbox
  • pioneer dj rekordbox
  • pioneer rekordbox
  • rekordbox
  • rekordbox 6
  • rekordbox 6.0
  • rekordbox 7
  • rekordbox controller
  • rekordbox dj
  • rekordbox dj controller
  • rekordbox dj controllers
  • rekordbox dj software
  • rekordbox for mac
  • rekordbox mac
  • rekordbox software
  • rekordbox stems

Serato

20 branded search terms

  • dj controller serato
  • dj serato
  • dj serato pro
  • dj software serato
  • dj with serato
  • sampler serato
  • serato
  • serato dj
  • serato dj controller
  • serato dj controllers
  • serato dj lite
  • serato dj pro
  • serato dj software
  • serato for dj
  • serato lite
  • serato pro
  • serato pro dj
  • serato sample
  • serato sampler
  • serato studio

How the Brand Demand Index is measured

Other head-to-heads among DJ software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free