Brandwave

rekordbox vs VirtualDJ:Which is more popular?

In September 2026, VirtualDJ had more branded searches than rekordbox among DJ software worldwide. VirtualDJ had about 337,000 branded searches, while rekordbox had 298,000. VirtualDJ made up 32.8% of all DJ software searches we track, and rekordbox accounted for 29%. When we asked ChatGPT and Google AI Overviews about DJ software, both rekordbox and VirtualDJ appeared in all five answers. rekordbox was mentioned before VirtualDJ in four out of five answers.

Among DJ software worldwide in September 2026

Who do people search for more?

VirtualDJ, about 13% more searches than rekordbox

VirtualDJ 337K searchesrekordbox 298K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

rekordbox in 5 of 5VirtualDJ in 5 of 5

Who does AI recommend more?

rekordbox, named ahead of VirtualDJ in 4 of 5 answers

rekordbox first in 4VirtualDJ first in 1

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Top DJ software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both rekordbox and VirtualDJ showed up in all five answers. rekordbox was listed before VirtualDJ in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. rekordbox1st
  2. Serato2nd
  3. VirtualDJ3rd
  4. Traktor4th
  5. djay5th
  6. Mixxx6th
  7. Engine DJ7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traktor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • djay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mixxx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engine DJ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about DJ software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is rekordbox or VirtualDJ more popular in search?

This chart shows how often people search Google for rekordbox and VirtualDJ by name. Each line represents a brand's share of searches for all seven DJ software we track, month by month, from English-language searches worldwide.

rekordbox and VirtualDJ among DJ software worldwide, by month

Share of searches by month for VirtualDJ, rekordbox. The figures are in the table below the chart.

View monthly share of searches table
MonthVirtualDJrekordboxSeratodjayMixxxTraktorEngine DJ
Oct 202533.7%26.7%28.1%4.2%3.5%3%0.78%
Nov 202533%27.2%29%4%3.4%2.7%0.76%
Dec 202534.4%26.2%29.6%3.8%2.9%2.5%0.65%
Jan 202633%26.2%29.2%4.5%3.3%2.7%1.1%
Feb 202633.5%26.1%28.6%4.7%3.3%2.7%1.1%
Mar 202631.2%28.3%28.6%4.5%3.8%2.7%1%
Apr 202631.9%28.6%28.7%4.3%3.1%2.4%0.86%
May 202631.7%28.6%28.1%4.8%3.1%2.5%1.3%
Jun 202632.9%29.7%26.4%4.1%3.3%2.5%1.1%
Jul 202636.1%25.6%26.8%4.5%3.3%2.6%1.1%
Aug 202632.6%29.2%26.8%4.7%3.2%2.6%0.89%
Sep 202632.8%29%27%4.2%3.2%2.6%1.1%

How has the rekordbox and VirtualDJ comparison changed over the last 12 months?

3 findings
  • VirtualDJ was ahead of rekordbox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, rekordbox’s share of searches among DJ software worldwide moved from 26.7% to 29%, and its estimated monthly branded searches moved from 313K to 298K.
  • Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software worldwide moved from 33.7% to 32.8%, and its estimated monthly branded searches moved from 395K to 337K.

How did search popularity change for DJ software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for VirtualDJ worldwide fell 14.8% over 12 measured months, from 395K to 337K in September 2026.

How are branded searches counted?

34 search terms

Brandwave collects information about searches that people make online using rekordbox’s and VirtualDJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

rekordbox

16 branded search terms

  • dj software rekordbox
  • pioneer dj rekordbox
  • pioneer rekordbox
  • rekordbox
  • rekordbox 6
  • rekordbox 6.0
  • rekordbox 7
  • rekordbox controller
  • rekordbox dj
  • rekordbox dj controller
  • rekordbox dj controllers
  • rekordbox dj software
  • rekordbox for mac
  • rekordbox mac
  • rekordbox software
  • rekordbox stems

VirtualDJ

18 branded search terms

  • Virtual DJ
  • VirtualDJ
  • virtualdj 8
  • virtualdj 9
  • virtualdj android
  • virtualdj app
  • virtualdj automix
  • virtualdj controllers
  • virtualdj for android
  • virtualdj for mac
  • virtualdj home
  • virtualdj license
  • virtualdj mac
  • virtualdj mixer
  • virtualdj pro
  • virtualdj skins
  • virtualdj software
  • virtualdj stems

How the Brand Demand Index is measured

Other head-to-heads among DJ software

Creator with pink hair and a pink jacket

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