Descript vs Submagic:Which is more popular?
In September 2026, Descript had more branded searches than Submagic among caption and subtitle tools worldwide. Descript had about 305,000 branded searches, while Submagic had 74,000. Descript made up 25.6% of all caption and subtitle tool searches we track, and Submagic accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about caption and subtitle tools, Descript and Submagic each appeared in two of the five answers. Descript and Submagic were each mentioned first in one of the two answers that named either.
Who do people search for more?
Descript, about 4 searches for every 1 for Submagic
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Descript vs Submagic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top caption and subtitle tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Descript and Submagic were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Descript and Submagic were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CapCut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Submagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rev1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Otter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Happy Scribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caption and subtitle tools
5 answers
Asked ChatGPT
“Which caption tool should I use?”
Asked ChatGPT
“What are the best caption and subtitle tools?”
Asked ChatGPT
“What's the best caption tool for video creators?”
Searched Google, AI Overview
“automatic subtitles”
- 1VEED
- 1
Searched Google, AI Overview
“video caption app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Descript or Submagic more popular in search?
This chart shows how often people search Google for Descript and Submagic by name. Each line represents a brand's share of searches for all seven caption and subtitle tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Descript, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | VEED | Otter | Descript | Submagic | Rev | CapCut | Happy Scribe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 33.6% | 22.1% | 4.4% | 3.1% | 0.31% | 0.02% |
| Nov 2025 | 39.4% | 29.9% | 24% | 4.7% | 1.6% | 0.31% | 0.03% |
| Dec 2025 | 41.9% | 28.1% | 22.7% | 5.5% | 1.5% | 0.37% | 0.04% |
| Jan 2026 | 34.3% | 32% | 25.6% | 6.2% | 1.5% | 0.42% | 0.03% |
| Feb 2026 | 32.5% | 33.2% | 26.3% | 6.3% | 1.3% | 0.43% | 0.03% |
| Mar 2026 | 33.7% | 35.5% | 23% | 5.6% | 1.6% | 0.64% | 0.03% |
| Apr 2026 | 33.8% | 35.4% | 23% | 5.6% | 1.5% | 0.73% | 0.02% |
| May 2026 | 33% | 34.8% | 22.7% | 6.7% | 1.8% | 0.99% | 0.02% |
| Jun 2026 | 32.6% | 30.6% | 24.5% | 8.7% | 2.4% | 1.2% | 0.03% |
| Jul 2026 | 33.2% | 31% | 25.1% | 7.3% | 2.4% | 1.1% | 0.03% |
| Aug 2026 | 33.2% | 31.5% | 25.7% | 6.1% | 2.4% | 1.1% | 0.02% |
| Sep 2026 | 33.7% | 32% | 25.6% | 6.2% | 2% | 0.49% | 0.01% |
How has the Descript and Submagic comparison changed over the last 12 months?
3 findings
- Descript was ahead of Submagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Descript’s share of searches among caption and subtitle tools worldwide moved from 22.1% to 25.6%, and its estimated monthly branded searches moved from 373K to 305K.
- Across the 12 months ending September 2026, Submagic’s share of searches among caption and subtitle tools worldwide moved from 4.4% to 6.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for caption and subtitle tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Descript worldwide fell 18.4% over 12 measured months, from 373K to 305K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Descript’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among caption and subtitle tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.