Fujifilm vs OM System:Which is more popular?
In September 2026, Fujifilm had more branded searches than OM System among camera brands worldwide. Fujifilm had about 1.1 million branded searches, while OM System had 135,000. Fujifilm made up 17.5% of all camera brand searches we track, and OM System accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about camera brands, Fujifilm appeared in four of the five answers and OM System in two. Fujifilm was mentioned before OM System in every answer.
Who do people search for more?
Fujifilm, about 8 searches for every 1 for OM System
Who does AI mention more?
Fujifilm, mentioned in 4 of 5 answers, OM System in 2
Who does AI recommend more?
Fujifilm, named ahead of OM System in every answer
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Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OM System was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fujifilm was listed before OM System in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoPro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“Which camera brand should I buy?”
Asked ChatGPT
“What are the best camera brands?”
Asked ChatGPT
“What's the best camera brand for everyday photography?”
Searched Google, AI Overview
“camera brands”
Searched Google, AI Overview
“camera for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Fujifilm or OM System more popular in search?
This chart shows how often people search Google for Fujifilm and OM System by name. Each line represents a brand's share of searches for all eight camera brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fujifilm, OM System. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Fujifilm | Nikon | Panasonic | OM System | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.5% | 15% | 14.5% | 1.1% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 53.6% | 16.9% | 14.4% | 12.7% | 0.93% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 51.9% | 19.9% | 14% | 12% | 0.72% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.4% | 19.2% | 13.4% | 12.4% | 0.91% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.1% | 15.4% | 14.3% | 17.6% | 0.87% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50% | 18% | 15.1% | 14.2% | 1% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 48.6% | 17.5% | 14.9% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| May 2026 | 48.7% | 17.6% | 14.7% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| Jun 2026 | 51.9% | 16.4% | 14.1% | 15% | 1.1% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 54.7% | 17.2% | 12.7% | 13.5% | 0.81% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.1% | 16.8% | 13.7% | 12.8% | 1.2% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 53.1% | 17.5% | 13% | 12.8% | 2.1% | 1.4% | 0.01% | 0.01% |
How has the Fujifilm and OM System comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of OM System in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands worldwide moved from 18.5% to 17.5%, and its estimated monthly branded searches moved from 1M to 1.1M.
- Across the 12 months ending September 2026, OM System’s share of searches among camera brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 60.5K to 135K.
How did search popularity change for camera brands worldwide in September 2026?
2 changes
In September 2026, OM System overtook Canon to rank 5th among camera brands worldwide, with 2.1% of the searches.
In September 2026, Fujifilm gained share of searches among camera brands worldwide, from 16.8% to 17.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and OM System’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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