Fujifilm vs Sony:Which is searched more?
In September 2026, Sony had more branded searches than Fujifilm among camera brands worldwide. Sony was estimated to have 4M branded searches compared to Fujifilm’s 1.1M, and held a 35.7% Share of Search versus Fujifilm’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fujifilm or Sony?
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Fujifilm. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | GoPro | Insta360 | Fujifilm | Panasonic | Nikon | Canon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 16.6% | 16% | 10.8% | 11.4% | 8.7% | 3.2% |
| Nov 2025 | 36.2% | 17.5% | 16.6% | 9.6% | 9.3% | 8.2% | 2.7% |
| Dec 2025 | 35.9% | 16.8% | 16.1% | 11.6% | 8.9% | 8.1% | 2.6% |
| Jan 2026 | 35.5% | 17.7% | 14.2% | 11.5% | 9.6% | 8.1% | 3.4% |
| Feb 2026 | 33.5% | 16.9% | 16.2% | 9.1% | 12.5% | 8.5% | 3.2% |
| Mar 2026 | 34% | 16.3% | 15.7% | 10.6% | 11.4% | 8.9% | 3.1% |
| Apr 2026 | 31.7% | 18.7% | 15% | 10.2% | 12.9% | 8.6% | 2.9% |
| May 2026 | 31.4% | 18% | 17.6% | 9.8% | 12.2% | 8.2% | 2.7% |
| Jun 2026 | 32.4% | 19% | 18.5% | 8.8% | 10.8% | 7.6% | 2.9% |
| Jul 2026 | 36.1% | 15.5% | 17.9% | 10% | 10% | 7.4% | 3.2% |
| Aug 2026 | 35.9% | 17.4% | 16.8% | 9.6% | 9.3% | 7.9% | 3.2% |
| Sep 2026 | 35.7% | 17.4% | 16.9% | 10.1% | 9.2% | 7.5% | 3.2% |
How has the Fujifilm and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Fujifilm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among camera brands worldwide moved from 10.8% to 10.1%, and its estimated monthly branded searches moved from 1M to 1.1M.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among camera brands worldwide moved from 33.3% to 35.7%, and its estimated monthly branded searches moved from 3.2M to 4M.
How did search popularity change for camera brands worldwide in September 2026?
2 changes
In September 2026, Fujifilm gained estimated Share of Search among camera brands worldwide, from 9.6% to 10.1%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.
Other head-to-heads among camera brands
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.