GoPro vs Insta360:Which is searched more?
In September 2026, GoPro had more branded searches than Insta360 among camera brands worldwide. GoPro was estimated to have 880 branded searches compared to Insta360’s 720, and held a 0.01% Share of Search versus Insta360’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GoPro or Insta360?
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoPro, Insta360. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Panasonic | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 18.7% | 15.1% | 14.7% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 54.1% | 17.1% | 14.6% | 12.8% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 52.3% | 20.1% | 14.1% | 12.1% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.8% | 19.4% | 13.6% | 12.5% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.6% | 15.5% | 14.4% | 17.8% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50.6% | 18.2% | 15.3% | 14.3% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 49.1% | 17.7% | 15% | 16.9% | 1.2% | 0.01% | 0.01% |
| May 2026 | 49.2% | 17.7% | 14.9% | 16.9% | 1.3% | 0.01% | 0.01% |
| Jun 2026 | 52.5% | 16.6% | 14.3% | 15.2% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 55.1% | 17.3% | 12.8% | 13.6% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.7% | 17% | 13.9% | 13% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 54.3% | 17.9% | 13.3% | 13.1% | 1.4% | 0.01% | 0.01% |
How has the GoPro and Insta360 comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Insta360 took it in June 2026, GoPro took it in August 2026.
- Across the 12 months ending September 2026, GoPro’s estimated Share of Search among camera brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Insta360’s estimated Share of Search among camera brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for camera brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Insta360 worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among camera brands
How each brand is measured
Brandwave collects information about searches that people make online using GoPro’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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