Nikon vs Panasonic:Which is searched more?
In September 2026, Nikon and Panasonic were level on Share of Search among camera brands worldwide, with an estimated 836K versus 823K branded searches, at 13.3% and 13.1% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nikon or Panasonic?
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nikon, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Panasonic | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 18.7% | 15.1% | 14.7% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 54.1% | 17.1% | 14.6% | 12.8% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 52.3% | 20.1% | 14.1% | 12.1% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.8% | 19.4% | 13.6% | 12.5% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.6% | 15.5% | 14.4% | 17.8% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50.6% | 18.2% | 15.3% | 14.3% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 49.1% | 17.7% | 15% | 16.9% | 1.2% | 0.01% | 0.01% |
| May 2026 | 49.2% | 17.7% | 14.9% | 16.9% | 1.3% | 0.01% | 0.01% |
| Jun 2026 | 52.5% | 16.6% | 14.3% | 15.2% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 55.1% | 17.3% | 12.8% | 13.6% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.7% | 17% | 13.9% | 13% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 54.3% | 17.9% | 13.3% | 13.1% | 1.4% | 0.01% | 0.01% |
How has the Nikon and Panasonic comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Panasonic took it in February 2026, Nikon took it in March 2026, Panasonic took it in April 2026, Nikon took it in August 2026.
- Across the 12 months ending September 2026, Nikon’s estimated Share of Search among camera brands worldwide moved from 15.1% to 13.3%, and its estimated monthly branded searches moved from 847K to 836K.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among camera brands worldwide moved from 14.7% to 13.1%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for camera brands worldwide in September 2026?
1 change
In September 2026, Nikon lost estimated Share of Search among camera brands worldwide, from 13.9% to 13.3%.
Other head-to-heads among camera brands
How each brand is measured
Brandwave collects information about searches that people make online using Nikon’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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