Bitdefender vs Malwarebytes:Which is searched more?
In September 2026, Malwarebytes had more branded searches than Bitdefender among antivirus software worldwide. Malwarebytes was estimated to have 1M branded searches compared to Bitdefender’s 658K, and held a 25.5% Share of Search versus Bitdefender’s 16.3%. These are worldwide searches for English-language branded terms.
Follow Bitdefender vs Malwarebytes and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bitdefender or Malwarebytes?
Compare the antivirus and internet security software people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Malwarebytes, Bitdefender. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | Norton | Bitdefender | McAfee | Kaspersky | ESET |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.3% | 24.5% | 15% | 17.8% | 15.3% | 8.1% |
| Nov 2025 | 23.2% | 21.6% | 14.6% | 17.3% | 15.2% | 8% |
| Dec 2025 | 20.5% | 22.7% | 15.4% | 18.3% | 16.1% | 7.1% |
| Jan 2026 | 22.4% | 22.1% | 13.7% | 19.9% | 14.3% | 7.6% |
| Feb 2026 | 22.1% | 23.3% | 13.6% | 19.5% | 14% | 7.5% |
| Mar 2026 | 24.8% | 21.5% | 15.2% | 18.4% | 13% | 7% |
| Apr 2026 | 27.5% | 20.1% | 14.1% | 16.5% | 14.2% | 7.6% |
| May 2026 | 24.7% | 20.8% | 14.4% | 17.8% | 15.3% | 6.9% |
| Jun 2026 | 25.7% | 21.6% | 14.9% | 17.7% | 13% | 7.1% |
| Jul 2026 | 25.3% | 21.3% | 16.4% | 17.1% | 12.8% | 7% |
| Aug 2026 | 24% | 22.3% | 14.6% | 16.9% | 15.2% | 6.9% |
| Sep 2026 | 25.5% | 23.3% | 16.3% | 15.1% | 13.6% | 6.3% |
How has the Bitdefender and Malwarebytes comparison changed over the last 12 months?
3 findings
- Malwarebytes was ahead of Bitdefender in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bitdefender’s estimated Share of Search among antivirus software worldwide moved from 15% to 16.3%, and its estimated monthly branded searches moved from 663K to 658K.
- Across the 12 months ending September 2026, Malwarebytes’ estimated Share of Search among antivirus software worldwide moved from 19.3% to 25.5%, and its estimated monthly branded searches moved from 851K to 1M.
How did search popularity change for antivirus software worldwide in September 2026?
2 changes
In September 2026, Bitdefender overtook McAfee and Kaspersky to rank 3rd among antivirus software worldwide, with 16.3% estimated Share of Search.
In September 2026, Malwarebytes gained estimated Share of Search among antivirus software worldwide, from 24% to 25.5%.
Other head-to-heads among antivirus software
How each brand is measured
Brandwave collects information about searches that people make online using Bitdefender’s and Malwarebytes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitdefender
7 branded search terms
- antivirus bitdefender
- bitdefender
- bitdefender antivirus
- bitdefender app
- bitdefender endpoint security
- bitdefender gravityzone
- bitdefender software
Malwarebytes
6 branded search terms
- antivirus malwarebytes
- endpoint security malwarebytes
- malwarebytes
- malwarebytes app
- malwarebytes endpoint security
- malwarebytes software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.