Kaspersky vs Norton:Which is searched more?
In September 2026, Norton had more branded searches than Kaspersky among antivirus software worldwide. Norton was estimated to have 943K branded searches compared to Kaspersky’s 550K, and held a 23.2% Share of Search versus Kaspersky’s 13.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kaspersky or Norton?
Compare the antivirus and internet security software people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norton, Kaspersky. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | Norton | Bitdefender | McAfee | Kaspersky | ESET |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.2% | 24.3% | 14.9% | 17.6% | 15.2% | 8.8% |
| Nov 2025 | 23.1% | 21.5% | 14.5% | 17.2% | 15.1% | 8.5% |
| Dec 2025 | 20.4% | 22.6% | 15.3% | 18.2% | 16% | 7.5% |
| Jan 2026 | 22.3% | 22% | 13.7% | 19.8% | 14.2% | 8.1% |
| Feb 2026 | 22% | 23.1% | 13.5% | 19.3% | 13.9% | 8.1% |
| Mar 2026 | 24.7% | 21.4% | 15.1% | 18.3% | 12.9% | 7.6% |
| Apr 2026 | 27.3% | 19.9% | 14% | 16.4% | 14.1% | 8.2% |
| May 2026 | 24.6% | 20.7% | 14.3% | 17.7% | 15.2% | 7.4% |
| Jun 2026 | 25.5% | 21.5% | 14.8% | 17.6% | 12.9% | 7.7% |
| Jul 2026 | 25.2% | 21.2% | 16.3% | 17% | 12.8% | 7.6% |
| Aug 2026 | 23.9% | 22.2% | 14.5% | 16.8% | 15.2% | 7.3% |
| Sep 2026 | 25.4% | 23.2% | 16.2% | 15% | 13.5% | 6.7% |
How has the Kaspersky and Norton comparison changed over the last 12 months?
3 findings
- Norton was ahead of Kaspersky in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide moved from 15.2% to 13.5%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among antivirus software worldwide moved from 24.3% to 23.2%, and its estimated monthly branded searches moved from 1.1M to 943K.
How did search popularity change for antivirus software worldwide in September 2026?
3 changes
In September 2026, Bitdefender overtook McAfee and Kaspersky to rank 3rd among antivirus software worldwide, with 16.2% estimated Share of Search.
In September 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 22.2% to 23.2%.
In September 2026, Kaspersky lost estimated Share of Search among antivirus software worldwide, from 15.2% to 13.5%.
Other head-to-heads among antivirus software
How each brand is measured
Brandwave collects information about searches that people make online using Kaspersky’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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