Kaspersky vs Malwarebytes:Which is searched more?
In September 2026, Kaspersky had more branded searches than Malwarebytes among antivirus software worldwide. Kaspersky was estimated to have 550K branded searches compared to Malwarebytes’ 2.4K, and held a 24.7% Share of Search versus Malwarebytes’ 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kaspersky or Malwarebytes?
Compare the antivirus and internet security software people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaspersky, Malwarebytes. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | McAfee | Kaspersky | Bitdefender | ESET | Malwarebytes |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 29.5% | 25.3% | 3.4% | 1% | 0.14% |
| Nov 2025 | 38.3% | 30.6% | 27% | 3% | 1.1% | 0.12% |
| Dec 2025 | 38.1% | 30.7% | 27% | 3% | 1.1% | 0.12% |
| Jan 2026 | 37.8% | 34% | 24.5% | 2.7% | 0.99% | 0.11% |
| Feb 2026 | 39.5% | 33% | 23.8% | 2.6% | 0.96% | 0.13% |
| Mar 2026 | 38.9% | 33.4% | 23.5% | 3.2% | 0.95% | 0.12% |
| Apr 2026 | 37.6% | 31% | 26.6% | 3.6% | 1.1% | 0.14% |
| May 2026 | 37.1% | 31.8% | 27.3% | 2.5% | 1.1% | 0.14% |
| Jun 2026 | 39.7% | 32.4% | 23.9% | 2.6% | 1.2% | 0.13% |
| Jul 2026 | 38.7% | 31% | 23.3% | 5.7% | 1.1% | 0.12% |
| Aug 2026 | 39.2% | 29.7% | 26.7% | 2.9% | 1.3% | 0.12% |
| Sep 2026 | 42.4% | 27.5% | 24.7% | 4.1% | 1.2% | 0.11% |
How has the Kaspersky and Malwarebytes comparison changed over the last 12 months?
3 findings
- Kaspersky was ahead of Malwarebytes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide moved from 25.3% to 24.7%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Malwarebytes’ estimated Share of Search among antivirus software worldwide moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for antivirus software worldwide in September 2026?
2 changes
In September 2026, Kaspersky lost estimated Share of Search among antivirus software worldwide, from 26.7% to 24.7%.
Estimated monthly branded searches for Malwarebytes worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Other head-to-heads among antivirus software
How each brand is measured
Brandwave collects information about searches that people make online using Kaspersky’s and Malwarebytes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaspersky
1 branded search term
- kaspersky
Malwarebytes
1 branded search term
- antivirus malwarebytes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.