Malwarebytes vs Norton:Which is searched more?
In September 2026, Malwarebytes had more branded searches than Norton among antivirus software worldwide. Malwarebytes was estimated to have 1M branded searches compared to Norton’s 943K, and held a 25.5% Share of Search versus Norton’s 23.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Malwarebytes or Norton?
Compare the antivirus and internet security software people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Malwarebytes, Norton. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | Norton | Bitdefender | McAfee | Kaspersky | ESET |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.3% | 24.5% | 15% | 17.8% | 15.3% | 8.1% |
| Nov 2025 | 23.2% | 21.6% | 14.6% | 17.3% | 15.2% | 8% |
| Dec 2025 | 20.5% | 22.7% | 15.4% | 18.3% | 16.1% | 7.1% |
| Jan 2026 | 22.4% | 22.1% | 13.7% | 19.9% | 14.3% | 7.6% |
| Feb 2026 | 22.1% | 23.3% | 13.6% | 19.5% | 14% | 7.5% |
| Mar 2026 | 24.8% | 21.5% | 15.2% | 18.4% | 13% | 7% |
| Apr 2026 | 27.5% | 20.1% | 14.1% | 16.5% | 14.2% | 7.6% |
| May 2026 | 24.7% | 20.8% | 14.4% | 17.8% | 15.3% | 6.9% |
| Jun 2026 | 25.7% | 21.6% | 14.9% | 17.7% | 13% | 7.1% |
| Jul 2026 | 25.3% | 21.3% | 16.4% | 17.1% | 12.8% | 7% |
| Aug 2026 | 24% | 22.3% | 14.6% | 16.9% | 15.2% | 6.9% |
| Sep 2026 | 25.5% | 23.3% | 16.3% | 15.1% | 13.6% | 6.3% |
How has the Malwarebytes and Norton comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Malwarebytes took it in November 2025, Norton took it in December 2025, Malwarebytes took it in January 2026, Norton took it in February 2026, Malwarebytes took it in March 2026.
- Across the 12 months ending September 2026, Malwarebytes’ estimated Share of Search among antivirus software worldwide moved from 19.3% to 25.5%, and its estimated monthly branded searches moved from 851K to 1M.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among antivirus software worldwide moved from 24.5% to 23.3%, and its estimated monthly branded searches moved from 1.1M to 943K.
How did search popularity change for antivirus software worldwide in September 2026?
2 changes
In September 2026, Malwarebytes gained estimated Share of Search among antivirus software worldwide, from 24% to 25.5%.
In September 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 22.3% to 23.3%.
Other head-to-heads among antivirus software
How each brand is measured
Brandwave collects information about searches that people make online using Malwarebytes’ and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Malwarebytes
6 branded search terms
- antivirus malwarebytes
- endpoint security malwarebytes
- malwarebytes
- malwarebytes app
- malwarebytes endpoint security
- malwarebytes software
Norton
4 branded search terms
- norton
- norton 360
- norton 360 deluxe
- norton antivirus
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