Brandwave

Differin vs La Roche-Posay:Which is searched more?

In September 2026, La Roche-Posay had more branded searches than Differin among acne treatments worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Differin’s 366K, and held a 30.6% Share of Search versus Differin’s 6.1%. These are worldwide searches for English-language branded terms.

Share of Search among acne treatments worldwide in September 2026Which is more popular in search, Differin or La Roche-Posay?
Differin6.1%366K searches
vs
La Roche-Posay30.6%1.8M searches

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Which is more popular in search, Differin or La Roche-Posay?

Compare the acne treatments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Differin and La Roche-Posay among acne treatments worldwide, by month

Share of Search by month for La Roche-Posay, Differin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayThe OrdinaryPaula's ChoiceDifferinProactiv
Oct 202536.3%29.1%19.4%8.8%5.8%0.53%
Nov 202530.4%28.8%27.2%8.4%4.7%0.43%
Dec 202534.1%32.1%21.1%7.9%4.3%0.58%
Jan 202633.3%31.4%20.7%7.7%6.3%0.57%
Feb 202634.2%33.5%18.4%8%5.5%0.5%
Mar 202630.8%36%19.7%7.2%5.9%0.43%
Apr 202629.8%34.8%22.4%7%5.7%0.34%
May 202630.7%36.6%19.3%7.1%6%0.3%
Jun 202633.1%33.1%21%6.4%6.1%0.33%
Jul 202632.7%32.6%20.7%6.4%7.3%0.32%
Aug 202633.2%32.4%20.5%7.7%5.8%0.32%
Sep 202632%30.6%23.7%7.3%6.1%0.37%

How has the Differin and La Roche-Posay comparison changed over the last 12 months?

  • La Roche-Posay was ahead of Differin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Differin’s estimated Share of Search among acne treatments worldwide moved from 5.8% to 6.1%, and its estimated monthly branded searches held steady at 366K.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide moved from 29.1% to 30.6%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for acne treatments worldwide in September 2026?

  1. In September 2026, La Roche-Posay lost estimated Share of Search among acne treatments worldwide, from 32.4% to 30.6%.

Other head-to-heads among acne treatments

How each brand is measured

Brandwave collects information about searches that people make online using Differin’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Differin

2 branded search terms

  • differin
  • differin gel

La Roche-Posay

1 branded search term

  • la roche posay

How the Brand Demand Index is measured

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