CeraVe vs La Roche-Posay:Which is more popular by branded search?
In August 2026, CeraVe had more branded searches than La Roche-Posay among acne treatments worldwide. CeraVe was estimated to have 2.3M branded searches compared to La Roche-Posay’s 2.2M, and held a 42% Share of Search versus La Roche-Posay’s 41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CeraVe or La Roche-Posay?
Compare the acne treatments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, La Roche-Posay. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Paula's Choice | Differin | The Ordinary | Proactiv |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 35.9% | 10.8% | 3.9% | 4.4% | — |
| Nov 2025 | 41.2% | 39% | 11.4% | 3.5% | 5% | — |
| Dec 2025 | 42.5% | 40.1% | 9.9% | 3% | 4.6% | — |
| Jan 2026 | 41.9% | 39.5% | 9.7% | 4.3% | 4.6% | — |
| Feb 2026 | 41.6% | 40.8% | 9.7% | 3.7% | 4.2% | — |
| Mar 2026 | 38.1% | 44.5% | 8.9% | 4% | 4.5% | — |
| Apr 2026 | 38.2% | 44.5% | 9% | 4% | 4.4% | — |
| May 2026 | 38.1% | 45.3% | 8.8% | 4.1% | 3.8% | — |
| Jun 2026 | 41.7% | 41.7% | 8.1% | 4.6% | 3.9% | — |
| Jul 2026 | 41.3% | 41.2% | 8.1% | 5.5% | 3.8% | — |
| Aug 2026 | 42% | 41% | 9.7% | 3.7% | 3.6% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: La Roche-Posay took it in March 2026, CeraVe took it in June 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among acne treatments worldwide moved from 44.9% to 42%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide moved from 35.9% to 41%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for acne treatments worldwide in August 2026?
2 changes
In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%.
La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
9 branded search terms
- cerave
- cerave cleanser
- cerave com
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- serum cerave
- skincare cerave
La Roche-Posay
1 branded search term
- la roche posay
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