CeraVe vs The Ordinary:Which is more popular by branded search?
In August 2026, CeraVe had more branded searches than The Ordinary among acne treatments worldwide. CeraVe was estimated to have 2.3M branded searches compared to The Ordinary’s 199K, and held a 42% Share of Search versus The Ordinary’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CeraVe or The Ordinary?
Compare the acne treatments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Paula's Choice | Differin | The Ordinary | Proactiv |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 35.9% | 10.8% | 3.9% | 4.4% | — |
| Nov 2025 | 41.2% | 39% | 11.4% | 3.5% | 5% | — |
| Dec 2025 | 42.5% | 40.1% | 9.9% | 3% | 4.6% | — |
| Jan 2026 | 41.9% | 39.5% | 9.7% | 4.3% | 4.6% | — |
| Feb 2026 | 41.6% | 40.8% | 9.7% | 3.7% | 4.2% | — |
| Mar 2026 | 38.1% | 44.5% | 8.9% | 4% | 4.5% | — |
| Apr 2026 | 38.2% | 44.5% | 9% | 4% | 4.4% | — |
| May 2026 | 38.1% | 45.3% | 8.8% | 4.1% | 3.8% | — |
| Jun 2026 | 41.7% | 41.7% | 8.1% | 4.6% | 3.9% | — |
| Jul 2026 | 41.3% | 41.2% | 8.1% | 5.5% | 3.8% | — |
| Aug 2026 | 42% | 41% | 9.7% | 3.7% | 3.6% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the CeraVe and The Ordinary comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of The Ordinary in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among acne treatments worldwide moved from 44.9% to 42%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among acne treatments worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 225K to 199K.
How did search popularity change for acne treatments worldwide in August 2026?
2 changes
In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%.
Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
9 branded search terms
- cerave
- cerave cleanser
- cerave com
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- serum cerave
- skincare cerave
The Ordinary
5 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary niacinamide
- the ordinary retinol
- theordinary com
Put your own brand in this comparison
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