Brandwave

CeraVe vs Differin:Which is searched more?

In September 2026, CeraVe had more branded searches than Differin among acne treatments worldwide. CeraVe was estimated to have 1.9M branded searches compared to Differin’s 366K, and held a 32% Share of Search versus Differin’s 6.1%. These are worldwide searches for English-language branded terms.

Share of Search among acne treatments worldwide in September 2026Which is more popular in search, CeraVe or Differin?
CeraVe32%1.9M searches
vs
Differin6.1%366K searches

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Which is more popular in search, CeraVe or Differin?

Compare the acne treatments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CeraVe and Differin among acne treatments worldwide, by month

Share of Search by month for CeraVe, Differin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayThe OrdinaryPaula's ChoiceDifferinProactiv
Oct 202536.3%29.1%19.4%8.8%5.8%0.53%
Nov 202530.4%28.8%27.2%8.4%4.7%0.43%
Dec 202534.1%32.1%21.1%7.9%4.3%0.58%
Jan 202633.3%31.4%20.7%7.7%6.3%0.57%
Feb 202634.2%33.5%18.4%8%5.5%0.5%
Mar 202630.8%36%19.7%7.2%5.9%0.43%
Apr 202629.8%34.8%22.4%7%5.7%0.34%
May 202630.7%36.6%19.3%7.1%6%0.3%
Jun 202633.1%33.1%21%6.4%6.1%0.33%
Jul 202632.7%32.6%20.7%6.4%7.3%0.32%
Aug 202633.2%32.4%20.5%7.7%5.8%0.32%
Sep 202632%30.6%23.7%7.3%6.1%0.37%

How has the CeraVe and Differin comparison changed over the last 12 months?

  • CeraVe was ahead of Differin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among acne treatments worldwide moved from 36.3% to 32%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, Differin’s estimated Share of Search among acne treatments worldwide moved from 5.8% to 6.1%, and its estimated monthly branded searches held steady at 366K.

How did search popularity change for acne treatments worldwide in September 2026?

  1. In September 2026, CeraVe lost estimated Share of Search among acne treatments worldwide, from 33.2% to 32%.

Other head-to-heads among acne treatments

How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and Differin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Differin

2 branded search terms

  • differin
  • differin gel

How the Brand Demand Index is measured

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