Brandwave

How popular isWave in search?

In September 2026, there were an estimated 107K branded searches for Wave worldwide which is up 24.4% over the last 12 months. Wave holds 1.7% estimated Share of Search among small business accounting platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. QuickBooks Online47.5%
  2. Xero35.7%
  3. Zoho Books12.9%
  4. Wave1.7%
  5. FreshBooks1.4%
  6. Sage Accounting0.81%
Wave website (opens in a new tab)

Follow Wave and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Wave compete?

Wave is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small business accounting platforms4th of 61.7%Shown below
Invoicing apps2nd of 528%Show ranking
Invoice software2nd of 629.4%Show ranking
Invoicing software2nd of 432.1%Show ranking

Which small business accounting platforms compete with Wave?

Wave against small business accounting platforms worldwide, by month

Share of Search by month for QuickBooks Online, Xero, Zoho Books, Wave. The figures are in the table below the chart.

View monthly share of search table
MonthQuickBooks OnlineXeroZoho BooksWaveFreshBooksSage Accounting
Oct 202552.4%32.3%11.5%1.5%1.6%0.73%
Nov 202547.8%35.8%12.8%1.4%1.4%0.81%
Dec 202553.1%30.1%13.1%1.7%1.5%0.68%
Jan 202654.2%30.8%10.9%1.8%1.5%0.85%
Feb 202652.6%32.6%11.6%1.3%1.1%0.9%
Mar 202654.7%31.1%11%1.3%1.1%0.86%
Apr 202652.7%32.5%11.6%1.3%1.1%0.86%
May 202650%34.6%12.3%1.2%0.94%0.92%
Jun 202649.8%34.4%12.3%1.3%1.4%0.91%
Jul 202645.5%38.1%13.7%0.95%0.85%0.84%
Aug 202648.6%33.5%14.6%1.2%1.3%0.76%
Sep 202647.5%35.7%12.9%1.7%1.4%0.81%

  1. 1.QuickBooks Online

    47.5%

    Held 1st. 3.1M estimated branded searches, +11.8% vs prior month. Share -1.1 points.

  2. 2.Xero

    35.7%

    Held 2nd. 2.3M estimated branded searches, +21.9% vs prior month. Share +2.2 points.

  3. 3.Zoho Books

    12.9%

    Held 3rd. 833K estimated branded searches, +0.76% vs prior month. Share -1.7 points.

  4. 4.Wave

    1.7%

    Moved from 5th to 4th. 107K estimated branded searches, +58.4% vs prior month. Share +0.5 points.

  5. 5.FreshBooks

    1.4%

    Moved from 4th to 5th. 91K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  6. 6.Sage Accounting

    0.81%

    Held 6th. 52.6K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Wave and its closest rivals

Every comparison with Wave

How has branded search demand for Wave changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wave worldwide rose from 86.1K to 107K.
  • Across the 12 months ending September 2026, Wave rose from 5th to 4th among small business accounting platforms worldwide.

How did search popularity change for small business accounting platforms worldwide in September 2026?

  1. In September 2026, Xero gained estimated Share of Search among small business accounting platforms worldwide, from 33.5% to 35.7%.

  2. In September 2026, Zoho Books lost estimated Share of Search among small business accounting platforms worldwide, from 14.6% to 12.9%.

  3. In September 2026, QuickBooks Online lost estimated Share of Search among small business accounting platforms worldwide, from 48.6% to 47.5%.

  4. In September 2026, Wave rose from 5th to 4th among small business accounting platforms worldwide.

  5. In September 2026, FreshBooks fell from 4th to 5th among small business accounting platforms worldwide.

  6. Estimated monthly branded searches for Sage Accounting worldwide rose 22.3% over 12 measured months, from 43K to 52.6K in September 2026.

How is Wave measured?

Brandwave collects information about searches that people make online using Wave’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • wave accounting
  • wave accounting software

Do you work for Wave? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Wave your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free