How popular isQuickBooks Online in search?
In August 2026, there were an estimated 1.2M branded searches for QuickBooks Online worldwide which held steady over the last 11 months. QuickBooks Online holds 30% estimated Share of Search among small business accounting platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xero45.6%
QuickBooks Online30%Zoho Books19.9%
FreshBooks1.8%
Wave1.6%
Sage Accounting1%
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Which small business accounting platforms compete with QuickBooks Online?
Share of Search by month for Xero, QuickBooks Online, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks Online | Zoho Books | FreshBooks | Wave | Sage Accounting |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 30.8% | 16.7% | 2.3% | 2.1% | 1.1% |
| Nov 2025 | 50% | 27.1% | 17.9% | 2% | 1.9% | 1.1% |
| Dec 2025 | 42.3% | 33.9% | 18.4% | 2.1% | 2.3% | 0.96% |
| Jan 2026 | 43.7% | 35% | 15.5% | 2.1% | 2.5% | 1.2% |
| Feb 2026 | 47.4% | 31% | 16.8% | 1.5% | 1.9% | 1.3% |
| Mar 2026 | 44.3% | 35.4% | 15.7% | 1.5% | 1.8% | 1.2% |
| Apr 2026 | 47.4% | 31.1% | 16.8% | 1.5% | 1.9% | 1.3% |
| May 2026 | 47.6% | 31.2% | 17% | 1.3% | 1.6% | 1.3% |
| Jun 2026 | 47.2% | 31.1% | 16.8% | 1.9% | 1.8% | 1.3% |
| Jul 2026 | 50.7% | 27.5% | 18.3% | 1.1% | 1.3% | 1.1% |
| Aug 2026 | 45.6% | 30% | 19.9% | 1.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 1.9M | -17.6% | -5.1 points | |
| 2, held 2nd | 30% | 1.2M | 0% | +2.5 points | |
| 3, held 3rd | 19.9% | 827K | -0.1% | +1.6 points | |
| 4, moved from 5th to 4th | 1.8% | 74.9K | +46.5% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.6% | 67.6K | +17.4% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1% | 43K | -14.7% | -0.1 points |
1.
Xero45.6%
Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5.1 points.
30%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.5 points.
19.9%
Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.6 points.
1.8%
Moved from 5th to 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.7 points.
5.
Wave1.6%
Moved from 4th to 5th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.4 points.
1%
Held 6th. 43K estimated branded searches, -14.7% vs prior month. Share -0.1 points.
Compare search popularity between QuickBooks Online and its closest rivals
- QuickBooks Online vs Xero: compare search popularity
- QuickBooks Online vs Wave: compare search popularity
- QuickBooks Online vs Sage Accounting: compare search popularity
- Compare QuickBooks Online with any brand
How has branded search demand for QuickBooks Online changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for QuickBooks Online worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, QuickBooks Online’s estimated Share of Search among small business accounting platforms worldwide decreased from 30.8% to 30%.
- Across the 11 months ending August 2026, QuickBooks Online’s estimated Share of Search among small business accounting platforms worldwide peaked at 35.4% in March 2026 and was lowest at 27.1% in November 2025.
How did search popularity change for small business accounting platforms worldwide in August 2026?
5 changes
In August 2026, FreshBooks overtook Wave to rank 4th among small business accounting platforms worldwide, at 1.8%.
In August 2026, QuickBooks Online gained estimated Share of Search among small business accounting platforms worldwide, from 27.5% to 30%.
In August 2026, Zoho Books gained estimated Share of Search among small business accounting platforms worldwide, from 18.3% to 19.9%.
In August 2026, Xero lost estimated Share of Search among small business accounting platforms worldwide, from 50.7% to 45.6%.
Estimated monthly branded searches for Wave worldwide fell 21.5% over 11 measured months, from 86.1K to 67.6K in August 2026.
How is QuickBooks Online measured?
Brandwave collects information about searches that people make online using QuickBooks Online’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- quickbooks online
- quickbooks online accountant
Who owns QuickBooks Online?
QuickBooks Online is owned by 
Intuit. Brandwave also tracks 
Mailchimp, owned by the same company, worldwide.
Do you work for QuickBooks Online? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is QuickBooks Online your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.