QuickBooks Online vs Sage Accounting:Which is more popular by branded search?
In August 2026, QuickBooks Online had more branded searches than Sage Accounting among small business accounting platforms worldwide. QuickBooks Online was estimated to have 1.2M branded searches compared to Sage Accounting’s 43K, and held a 53.6% Share of Search versus Sage Accounting’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow QuickBooks Online vs Sage Accounting and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, QuickBooks Online or Sage Accounting?
Compare accounting and invoicing software used by small and midsize businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for QuickBooks Online, Sage Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | QuickBooks Online | Zoho Books | FreshBooks | Wave | Xero | Sage Accounting |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 30.7% | 4.2% | 3.9% | 3% | 2% |
| Nov 2025 | 52.5% | 34.7% | 3.9% | 3.7% | 3% | 2.2% |
| Dec 2025 | 57.3% | 31.2% | 3.5% | 4% | 2.5% | 1.6% |
| Jan 2026 | 60.2% | 26.7% | 3.7% | 4.3% | 3.1% | 2.1% |
| Feb 2026 | 56.9% | 30.9% | 2.8% | 3.4% | 3.5% | 2.4% |
| Mar 2026 | 61.6% | 27.3% | 2.6% | 3.2% | 3.2% | 2.1% |
| Apr 2026 | 57.1% | 31% | 2.8% | 3.5% | 3.3% | 2.3% |
| May 2026 | 57.7% | 31.3% | 2.4% | 3% | 3.3% | 2.3% |
| Jun 2026 | 57.1% | 30.9% | 3.5% | 3.2% | 2.9% | 2.3% |
| Jul 2026 | 54.4% | 36.1% | 2.2% | 2.5% | 2.6% | 2.2% |
| Aug 2026 | 53.6% | 35.6% | 3.2% | 2.9% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the QuickBooks Online and Sage Accounting comparison changed over the last 12 months?
3 findings
- QuickBooks Online was ahead of Sage Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QuickBooks Online’s estimated Share of Search among small business accounting platforms worldwide moved from 56.4% to 53.6%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Sage Accounting’s estimated Share of Search among small business accounting platforms worldwide moved from 2% to 1.8%, and its estimated monthly branded searches held steady at 43K.
How did search popularity change for small business accounting platforms worldwide in August 2026?
1 change
In August 2026, QuickBooks Online lost estimated Share of Search among small business accounting platforms worldwide, from 54.4% to 53.6%.
How each brand is measured
Brandwave collects information about searches that people make online using QuickBooks Online’s and Sage Accounting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
QuickBooks Online
2 branded search terms
- quickbooks online
- quickbooks online accountant
Sage Accounting
2 branded search terms
- sage accounting
- sage accounting software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.