Brandwave

How popular isvMix?

In September 2026, people searched for vMix by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.4% of all global live event production software searches, placing vMix fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about live event production software, vMix appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

vMix is the fifth most searched of 8 competitors and the second most recommended in AI answers.

  1. OBS StudioShare of searches 89.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NotchShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CventShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. VectorworksShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. vMixShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top live event production software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, vMix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. vMix is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. vMix2nd
  3. Cvent3rd
  4. QLab4th
  5. Resolume5th
  6. Notch–
  7. Vectorworks–
  8. Wysiwyg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cvent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vMix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QLab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resolume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Notch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vectorworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wysiwyg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live event production software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which live event production software compete with vMix?

vMix against live event production software worldwide, by month

Share of searches by month for OBS Studio, Notch, vMix. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioNotchCventVectorworksvMixWysiwygQLabResolume
Oct 202588.5%3.8%1.7%1.4%1.7%1.1%0.94%0.77%
Nov 202589.5%3.5%1.3%1.3%1.6%1%0.85%1%
Dec 202590.8%3.5%1.1%1.1%1.3%0.87%0.71%0.71%
Jan 202691.3%3.4%1.3%1%1%0.85%0.57%0.46%
Feb 202689.5%3.8%1.4%1.4%1.4%0.95%0.77%0.63%
Mar 202689.3%3.8%1.7%1.4%1.4%0.94%0.77%0.63%
Apr 202690.5%3.5%1.3%1.3%1.3%0.86%0.71%0.58%
May 202689.8%3.9%1.4%1.2%1.4%0.95%0.78%0.63%
Jun 202690.9%3.9%1.2%0.95%1.2%0.78%0.64%0.52%
Jul 202689.5%4.2%1.9%1%1.3%0.85%0.69%0.57%
Aug 202689.3%4.2%1.6%1.3%1.3%1%0.69%0.69%
Sep 202689.4%3.8%1.7%1.4%1.4%0.93%0.76%0.62%

  1. 1.OBS Studio

    89.4%

    Held 1st. 4.7M estimated branded searches, +11% vs prior month. Share +0.1 points.

  2. 2.Notch

    3.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Cvent

    1.7%

    Held 3rd. 90.7K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Vectorworks

    1.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  5. 5.vMix

    1.4%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Wysiwyg

    0.93%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.QLab

    0.76%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  8. 8.Resolume

    0.62%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between vMix and its closest rivals

Every comparison with vMix

18 comparisons

How has branded search demand for vMix changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for vMix worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, vMix fell from 4th to 5th among live event production software worldwide.

How did search popularity change for live event production software worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Resolume worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for vMix worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  3. Estimated monthly branded searches for QLab worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Wysiwyg worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are vMix’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using vMix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vmix

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How the Brand Demand Index is measured

Where does vMix compete?

vMix is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Broadcast software5th of 141.2%Show ranking
Live streaming software5th of 71.3%Show ranking
Live event production software5th of 81.4%Shown above
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