Brandwave

Ross Video vs vMix:Which is more popular?

In September 2026, vMix had more branded searches than Ross Video among broadcast software worldwide. vMix had about 74,000 branded searches, while Ross Video had 5,400. vMix made up 1.2% of all broadcast software searches we track, and Ross Video accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about broadcast software, vMix appeared in four of the five answers and Ross Video in none.

Among broadcast software worldwide in September 2026

Who do people search for more?

vMix, about 14 searches for every 1 for Ross Video

vMix 74K searchesRoss Video 5.4K searches

Who does AI mention more?

vMix, mentioned in 4 of 5 answers, Ross Video in 0

vMix in 4 of 5Ross Video in 0 of 5

Who does AI recommend more?

vMix, the only one of the two named

vMix first in 4Ross Video never named

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Top broadcast software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, vMix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ross Video did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. vMix2nd
  3. Wirecast3rd
  4. StreamYard4th
  5. Streamlabs5th
  6. Meld Studio6th
  7. Ecamm Live7th
  8. Riverside8th
  9. Restream9th
  10. +3 more
  11. Ross Video–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StreamYard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vMix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wirecast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Streamlabs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecamm Live3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Restream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meld Studio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riverside2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ross Video0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about broadcast software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ross Video or vMix more popular in search?

This chart shows how often people search Google for Ross Video and vMix by name. Each line represents a brand's share of searches for all 14 broadcast software we track, month by month, from English-language searches worldwide.

Ross Video and vMix among broadcast software worldwide, by month

Share of searches by month for vMix, Ross Video. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioStreamlabsStreamYardRestreamvMixGrass ValleyChyronMeld StudioVizrtWirecastRoss VideoEcamm LiveRiversideAvid
Oct 202578%9.2%6.1%3.4%1.5%0.68%0.3%0.25%0.17%0.17%0.11%0.11%0.04%<0.01%
Nov 202581%7%5.8%3.1%1.4%0.63%0.28%0.23%0.13%0.15%0.1%0.1%0.03%<0.01%
Dec 202581.3%7.1%5.8%3.2%1.2%0.64%0.28%0.23%0.1%0.13%0.08%0.08%0.04%<0.01%
Jan 202683.4%7%4.7%2.6%0.95%0.42%0.28%0.19%0.1%0.1%0.13%0.08%0.04%<0.01%
Feb 202679.3%7.6%6.2%3.4%1.3%0.69%0.69%0.25%0.14%0.14%0.11%0.11%0.04%<0.01%
Mar 202678.9%7.6%6.2%4.1%1.2%0.68%0.37%0.25%0.14%0.14%0.14%0.11%0.04%<0.01%
Apr 202679.6%6.9%6.9%3.8%1.1%0.62%0.28%0.28%0.12%0.1%0.12%0.08%0.03%<0.01%
May 202679.5%7.6%6.3%3.4%1.3%0.84%0.25%0.31%0.14%0.11%0.14%0.09%0.03%<0.01%
Jun 202682.9%6.4%5.3%2.9%1.1%0.71%0.21%0.17%0.12%0.08%0.09%0.06%0.03%<0.01%
Jul 202677.7%8.2%6.7%4.5%1.1%0.9%0.27%0.22%0.12%0.1%0.1%0.07%0.04%<0.01%
Aug 202677.6%8.2%6.7%4.5%1.1%0.9%0.33%0.33%0.12%0.1%0.1%0.07%0.04%<0.01%
Sep 202679.2%7.5%6.2%4.1%1.2%0.68%0.37%0.3%0.11%0.11%0.09%0.06%0.04%<0.01%

How has the Ross Video and vMix comparison changed over the last 12 months?

3 findings
  • vMix was ahead of Ross Video in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ross Video’s share of searches among broadcast software worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, vMix’s share of searches among broadcast software worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for broadcast software worldwide in September 2026?

2 changes

  1. In September 2026, Ross Video fell from 10th to 11th among broadcast software worldwide.

  2. Estimated monthly branded searches for vMix worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ross Video’s and vMix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ross Video

1 branded search term

  • ross video

vMix

1 branded search term

  • vmix

How the Brand Demand Index is measured

Other head-to-heads among broadcast software

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