Brandwave

Grass Valley vs vMix:Which is more popular?

In September 2026, vMix had more branded searches than Grass Valley among broadcast software worldwide. vMix had about 74,000 branded searches, while Grass Valley had 40,500. vMix made up 1.2% of all broadcast software searches we track, and Grass Valley accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about broadcast software, vMix appeared in four of the five answers and Grass Valley in none.

Among broadcast software worldwide in September 2026

Who do people search for more?

vMix, about 83% more searches than Grass Valley

vMix 74K searchesGrass Valley 40.5K searches

Who does AI mention more?

vMix, mentioned in 4 of 5 answers, Grass Valley in 0

vMix in 4 of 5Grass Valley in 0 of 5

Who does AI recommend more?

vMix, the only one of the two named

vMix first in 4Grass Valley never named

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Top broadcast software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, vMix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grass Valley did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. vMix2nd
  3. Wirecast3rd
  4. StreamYard4th
  5. Streamlabs5th
  6. Meld Studio6th
  7. Ecamm Live7th
  8. Riverside8th
  9. Restream9th
  10. Grass Valley–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StreamYard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vMix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wirecast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Streamlabs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecamm Live3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Restream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meld Studio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riverside2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grass Valley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about broadcast software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Grass Valley or vMix more popular in search?

This chart shows how often people search Google for Grass Valley and vMix by name. Each line represents a brand's share of searches for all 14 broadcast software we track, month by month, from English-language searches worldwide.

Grass Valley and vMix among broadcast software worldwide, by month

Share of searches by month for vMix, Grass Valley. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioStreamlabsStreamYardRestreamvMixGrass ValleyChyronMeld StudioVizrtWirecastRoss VideoEcamm LiveRiversideAvid
Oct 202578%9.2%6.1%3.4%1.5%0.68%0.3%0.25%0.17%0.17%0.11%0.11%0.04%<0.01%
Nov 202581%7%5.8%3.1%1.4%0.63%0.28%0.23%0.13%0.15%0.1%0.1%0.03%<0.01%
Dec 202581.3%7.1%5.8%3.2%1.2%0.64%0.28%0.23%0.1%0.13%0.08%0.08%0.04%<0.01%
Jan 202683.4%7%4.7%2.6%0.95%0.42%0.28%0.19%0.1%0.1%0.13%0.08%0.04%<0.01%
Feb 202679.3%7.6%6.2%3.4%1.3%0.69%0.69%0.25%0.14%0.14%0.11%0.11%0.04%<0.01%
Mar 202678.9%7.6%6.2%4.1%1.2%0.68%0.37%0.25%0.14%0.14%0.14%0.11%0.04%<0.01%
Apr 202679.6%6.9%6.9%3.8%1.1%0.62%0.28%0.28%0.12%0.1%0.12%0.08%0.03%<0.01%
May 202679.5%7.6%6.3%3.4%1.3%0.84%0.25%0.31%0.14%0.11%0.14%0.09%0.03%<0.01%
Jun 202682.9%6.4%5.3%2.9%1.1%0.71%0.21%0.17%0.12%0.08%0.09%0.06%0.03%<0.01%
Jul 202677.7%8.2%6.7%4.5%1.1%0.9%0.27%0.22%0.12%0.1%0.1%0.07%0.04%<0.01%
Aug 202677.6%8.2%6.7%4.5%1.1%0.9%0.33%0.33%0.12%0.1%0.1%0.07%0.04%<0.01%
Sep 202679.2%7.5%6.2%4.1%1.2%0.68%0.37%0.3%0.11%0.11%0.09%0.06%0.04%<0.01%

How has the Grass Valley and vMix comparison changed over the last 12 months?

3 findings
  • vMix was ahead of Grass Valley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grass Valley’s share of searches among broadcast software worldwide held steady at 0.68%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, vMix’s share of searches among broadcast software worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for broadcast software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for vMix worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Grass Valley’s and vMix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grass Valley

2 branded search terms

  • grass valley
  • grassvalley

vMix

1 branded search term

  • vmix

How the Brand Demand Index is measured

Other head-to-heads among broadcast software

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