Brandwave

How popular isVistaprint in search?

In August 2026, there were an estimated 1.8M branded searches for Vistaprint worldwide which is down 18.3% over the last 11 months. Vistaprint holds 94.6% estimated Share of Search among printing services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vistaprint94.6%
  2. Helloprint2.6%
  3. Instantprint1.4%
  4. Solopress1.1%
  5. Printed Easy0.28%
  6. Moo0.01%
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Which printing services compete with Vistaprint?

Vistaprint against printing services worldwide, by month

Share of Search by month for Vistaprint, Helloprint. The figures are in the table below the chart.

View monthly share of search table
MonthVistaprintHelloprintInstantprintSolopressPrinted EasyMoo
Oct 202595.3%2.1%1.2%1.2%0.28%<0.01%
Nov 202596.1%1.7%0.95%0.95%0.23%<0.01%
Dec 202596.3%1.7%0.95%0.78%0.19%<0.01%
Jan 202695.3%2.1%1.2%1.2%0.23%0.01%
Feb 202694.4%2.6%1.4%1.4%0.28%0.01%
Mar 202694.4%2.5%1.4%1.4%0.28%0.01%
Apr 202694.9%2.6%1.1%1.1%0.23%0.01%
May 202694.9%2.6%1.1%1.1%0.23%<0.01%
Jun 202693.5%3.1%1.7%1.4%0.34%0.01%
Jul 202694.4%2.6%1.4%1.4%0.28%<0.01%
Aug 202694.6%2.6%1.4%1.1%0.28%0.01%
Sep 2026——————
  1. 1.Vistaprint

    94.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Helloprint

    2.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Solopress

    1.1%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  5. 5.Printed Easy

    0.28%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Moo

    0.01%

    Held 6th. 210 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Vistaprint and its closest rivals

How has branded search demand for Vistaprint changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vistaprint worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Vistaprint’s estimated Share of Search among printing services worldwide decreased from 95.3% to 94.6%.
  • Across the 11 months ending August 2026, Vistaprint’s estimated Share of Search among printing services worldwide peaked at 96.3% in December 2025 and was lowest at 93.5% in June 2026.

How did search popularity change for printing services worldwide in August 2026?

  1. Estimated monthly branded searches for Vistaprint worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

  2. Estimated monthly branded searches for Printed Easy worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Solopress worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Vistaprint compete?

Vistaprint is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Business cards1st of 678.6%Show ranking
Printing services1st of 694.6%Shown above

How is Vistaprint measured?

Brandwave collects information about searches that people make online using Vistaprint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vistaprint

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How the Brand Demand Index is measured

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Is Vistaprint your brand?

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