UPrinting vs Vistaprint:Which is searched more?
In September 2026, Vistaprint had more branded searches than UPrinting among online print shops worldwide. Vistaprint had about 1.8 million branded searches, while UPrinting had 74,000. Vistaprint made up 93.2% of all online print shop searches we track, and UPrinting accounted for 3.8%. These are worldwide searches for English-language branded terms.
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Is UPrinting or Vistaprint more popular in search?
Compare the online print shops people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vistaprint, UPrinting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vistaprint | UPrinting | GotPrint | Kwik Kopy | Printing.com | Moo |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.2% | 3.1% | 1.7% | 0.51% | 0.42% | <0.01% |
| Nov 2025 | 96% | 2.1% | 1.2% | 0.35% | 0.35% | <0.01% |
| Dec 2025 | 95.6% | 2.1% | 1.4% | 0.42% | 0.42% | <0.01% |
| Jan 2026 | 95.1% | 2.6% | 1.4% | 0.42% | 0.51% | 0.01% |
| Feb 2026 | 94.2% | 3.1% | 1.7% | 0.51% | 0.51% | 0.01% |
| Mar 2026 | 94.2% | 3.1% | 1.7% | 0.51% | 0.42% | 0.01% |
| Apr 2026 | 94.3% | 3.1% | 1.7% | 0.42% | 0.42% | 0.01% |
| May 2026 | 94.9% | 2.6% | 1.7% | 0.42% | 0.42% | <0.01% |
| Jun 2026 | 93.8% | 3.1% | 2.1% | 0.51% | 0.51% | 0.01% |
| Jul 2026 | 93.9% | 3.1% | 2.1% | 0.51% | 0.42% | <0.01% |
| Aug 2026 | 93.8% | 3.1% | 2.1% | 0.51% | 0.51% | 0.01% |
| Sep 2026 | 93.2% | 3.8% | 2.1% | 0.5% | 0.5% | <0.01% |
How has the UPrinting and Vistaprint comparison changed over the last 12 months?
3 findings
- Vistaprint was ahead of UPrinting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, UPrinting’s share of searches among online print shops worldwide moved from 3.1% to 3.8%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Vistaprint’s share of searches among online print shops worldwide moved from 94.2% to 93.2%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for online print shops worldwide in September 2026?
2 changes
In September 2026, UPrinting gained share of searches among online print shops worldwide, from 3.1% to 3.8%.
In September 2026, Vistaprint lost share of searches among online print shops worldwide, from 93.8% to 93.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using UPrinting’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
UPrinting
1 branded search term
- uprinting
Vistaprint
1 branded search term
- vistaprint
Other head-to-heads among online print shops
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