Brandwave

How popular isUPrinting?

In September 2026, people searched for UPrinting by name about 74,000 times worldwide, about the same as the previous year. These searches made up 3.8% of all global online print shop searches, placing UPrinting second out of six shops. When we asked both ChatGPT and Google AI Overviews about online print shops, UPrinting appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

UPrinting is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. VistaprintShare of searches 93.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. UPrintingShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GotPrintShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Kwik KopyShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Printing.comShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top online print shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UPrinting was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UPrinting is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Moo2nd
  3. GotPrint3rd
  4. UPrinting4th
  5. Kwik Kopy–
  6. Printing.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GotPrint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPrinting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kwik Kopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Printing.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online print shops

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which online print shops compete with UPrinting?

UPrinting against online print shops worldwide, by month

Share of searches by month for Vistaprint, UPrinting, GotPrint. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintUPrintingGotPrintKwik KopyPrinting.comMoo
Oct 202594.2%3.1%1.7%0.51%0.42%<0.01%
Nov 202596%2.1%1.2%0.35%0.35%<0.01%
Dec 202595.6%2.1%1.4%0.42%0.42%<0.01%
Jan 202695.1%2.6%1.4%0.42%0.51%0.01%
Feb 202694.2%3.1%1.7%0.51%0.51%0.01%
Mar 202694.2%3.1%1.7%0.51%0.42%0.01%
Apr 202694.3%3.1%1.7%0.42%0.42%0.01%
May 202694.9%2.6%1.7%0.42%0.42%<0.01%
Jun 202693.8%3.1%2.1%0.51%0.51%0.01%
Jul 202693.9%3.1%2.1%0.51%0.42%<0.01%
Aug 202693.8%3.1%2.1%0.51%0.51%0.01%
Sep 202693.2%3.8%2.1%0.5%0.5%<0.01%

  1. 1.Vistaprint

    93.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.UPrinting

    3.8%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  3. 3.GotPrint

    2.1%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kwik Kopy

    0.5%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Printing.com

    0.5%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Moo

    <0.01%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare popularity between UPrinting and its closest rivals

Every comparison with UPrinting

5 comparisons

How has branded search demand for UPrinting changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for UPrinting worldwide held steady at 74K.
  • Across the 12 months ending September 2026, UPrinting’s share of searches among online print shops worldwide increased from 3.1% to 3.8%.
  • Across the 12 months ending September 2026, UPrinting’s share of searches among online print shops worldwide peaked at 3.8% in September 2026 and was lowest at 2.1% in December 2025.

How did search popularity change for online print shops worldwide in September 2026?

4 changes

  1. In September 2026, UPrinting gained share of searches among online print shops worldwide, from 3.1% to 3.8%.

  2. In September 2026, Vistaprint lost share of searches among online print shops worldwide, from 93.8% to 93.2%.

  3. Estimated monthly branded searches for Moo worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

  4. Estimated monthly branded searches for Kwik Kopy worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are UPrinting’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using UPrinting’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uprinting

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How the Brand Demand Index is measured

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