Brandwave

How popular isVistaprint in search?

In September 2026, there were an estimated 1.8M branded searches for Vistaprint worldwide which is down 18.3% over the last 12 months. Vistaprint holds 98.9% estimated Share of Search among online print shops worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vistaprint98.9%
  2. Kwik Kopy0.54%
  3. Printing.com0.54%
  4. Moo<0.01%
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Which online print shops compete with Vistaprint?

Vistaprint against online print shops worldwide, by month

Share of Search by month for Vistaprint. The figures are in the table below the chart.

View monthly share of search table
MonthVistaprintKwik KopyPrinting.comMoo
Oct 202599%0.53%0.44%<0.01%
Nov 202599.3%0.36%0.36%<0.01%
Dec 202599.1%0.44%0.44%<0.01%
Jan 202699%0.44%0.53%0.01%
Feb 202698.9%0.54%0.54%0.01%
Mar 202699%0.53%0.44%0.01%
Apr 202699.1%0.44%0.44%0.01%
May 202699.1%0.44%0.44%<0.01%
Jun 202698.9%0.54%0.54%0.01%
Jul 202699%0.54%0.44%<0.01%
Aug 202698.9%0.54%0.54%0.01%
Sep 202698.9%0.54%0.54%<0.01%

  1. 1.Vistaprint

    98.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kwik Kopy

    0.54%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Printing.com

    0.54%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Moo

    <0.01%

    Held 4th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Vistaprint and its closest rivals

Every comparison with Vistaprint

How has branded search demand for Vistaprint changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vistaprint worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Vistaprint’s estimated Share of Search among online print shops worldwide held steady, from 99% to 98.9%.

How did search popularity change for online print shops worldwide in September 2026?

  1. Estimated monthly branded searches for Moo worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

  2. Estimated monthly branded searches for Vistaprint worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  3. Estimated monthly branded searches for Kwik Kopy worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Vistaprint compete?

Vistaprint is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Business cards1st of 681.4%Show ranking
Printing services1st of 693.2%Show ranking
Online print shops1st of 498.9%Shown above

How is Vistaprint measured?

Brandwave collects information about searches that people make online using Vistaprint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vistaprint

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How the Brand Demand Index is measured

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