Brandwave

Printing services:Which brands are most popular in search?

In August 2026, Vistaprint was the most searched among printing services worldwide, with an estimated 1.8M branded searches and 94.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vistaprint94.6%
  2. Helloprint2.6%
  3. Instantprint1.4%
  4. Solopress1.1%
  5. Printed Easy0.28%
  6. Moo0.01%

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Share of SearchLeaderboard

Compare the printing services people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among printing services worldwide, by month

Share of Search by month for Vistaprint, Helloprint. The figures are in the table below the chart.

View monthly share of search table
MonthVistaprintHelloprintInstantprintSolopressPrinted EasyMoo
Oct 202595.3%2.1%1.2%1.2%0.28%<0.01%
Nov 202596.1%1.7%0.95%0.95%0.23%<0.01%
Dec 202596.3%1.7%0.95%0.78%0.19%<0.01%
Jan 202695.3%2.1%1.2%1.2%0.23%0.01%
Feb 202694.4%2.6%1.4%1.4%0.28%0.01%
Mar 202694.4%2.5%1.4%1.4%0.28%0.01%
Apr 202694.9%2.6%1.1%1.1%0.23%0.01%
May 202694.9%2.6%1.1%1.1%0.23%<0.01%
Jun 202693.5%3.1%1.7%1.4%0.34%0.01%
Jul 202694.4%2.6%1.4%1.4%0.28%<0.01%
Aug 202694.6%2.6%1.4%1.1%0.28%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Vistaprint

    94.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Helloprint

    2.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instantprint

    1.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Solopress

    1.1%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  5. 5.Printed Easy

    0.28%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Moo

    0.01%

    Held 6th. 210 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among printing services worldwide?

In August 2026, Vistaprint was the most searched among printing services worldwide, with an estimated 1.8M branded searches and 94.6% estimated Share of Search within this set. Helloprint is in 2nd place, 92 percentage points behind at 2.6% Share of Search.

Global printing services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vistaprint95.3% → 94.6%96.3%Dec 202593.5%Jun 20261st
Helloprint2.1% → 2.6%3.1%Jun 20261.7%Nov 20252nd
Instantprint1.2% → 1.4%1.7%Jun 20260.95%Nov 20253rd
Solopress1.2% → 1.1%1.4%Jul 20260.78%Dec 20254th
Printed Easy0.28%0.34%Jun 20260.19%Dec 20255th
Moo<0.01% → 0.01%0.01%Jan 2026<0.01%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vistaprint’s estimated Share of Search among printing services worldwide decreased from 95.3% to 94.6%.
  • Across the 11 months ending August 2026, Vistaprint’s estimated Share of Search among printing services worldwide peaked at 96.3% in December 2025 and was lowest at 93.5% in June 2026.
  • Across the 11 months ending August 2026, Helloprint’s estimated Share of Search among printing services worldwide peaked at 3.1% in June 2026 and was lowest at 1.7% in November 2025.
  • Across the 11 months ending August 2026, Helloprint, Instantprint, Solopress, Printed Easy and Moo held steady: their estimated Share of Search among printing services worldwide each moved less than 0.5 percentage points.

How did search popularity change for printing services worldwide in August 2026?

  1. Estimated monthly branded searches for Vistaprint worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

  2. Estimated monthly branded searches for Printed Easy worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Solopress worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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