Brandwave

Helloprint vs Staples Print & Marketing Services:Which is more popular?

In September 2026, Staples Print & Marketing Services had more branded searches than Helloprint among printing services worldwide. Staples Print & Marketing Services had about 368,000 branded searches, while Helloprint had 60,500. Staples Print & Marketing Services made up 15.8% of all printing service searches we track, and Helloprint accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about printing services, Staples Print & Marketing Services appeared in three of the four answers and Helloprint in none.

Among printing services worldwide in September 2026

Who do people search for more?

Staples Print & Marketing Services, about 6 searches for every 1 for Helloprint

Staples Print & Marketing Services 368K searchesHelloprint 60.5K searches

Who does AI mention more?

Staples Print & Marketing Services, mentioned in 3 of 4 answers, Helloprint in 0

Staples Print & Marketing Services in 3 of 4Helloprint in 0 of 4

Who does AI recommend more?

Staples Print & Marketing Services, the only one of the two named

Staples Print & Marketing Services first in 2Helloprint never named

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Top printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Staples Print & Marketing Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Helloprint did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Moo1st
  3. Staples Print & Marketing Services3rd
  4. Helloprint–
  5. Instantprint–
  6. Solopress–
  7. Printed Easy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Staples Print & Marketing Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vistaprint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Helloprint0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Instantprint0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solopress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Printed Easy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about printing services

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Helloprint or Staples Print & Marketing Services more popular in search?

This chart shows how often people search Google for Helloprint and Staples Print & Marketing Services by name. Each line represents a brand's share of searches for all seven printing services we track, month by month, from English-language searches worldwide.

Helloprint and Staples Print & Marketing Services among printing services worldwide, by month

Share of searches by month for Staples Print & Marketing Services, Helloprint. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintStaples Print & Marketing ServicesHelloprintInstantprintSolopressPrinted EasyMoo
Oct 202584.5%11.4%1.9%1%1%0.25%<0.01%
Nov 202588.5%7.9%1.6%0.88%0.88%0.21%<0.01%
Dec 202587.1%9.6%1.6%0.86%0.7%0.17%<0.01%
Jan 202686.3%9.5%1.9%1%1%0.21%0.01%
Feb 202683.7%11.3%2.3%1.2%1.2%0.25%<0.01%
Mar 202683.8%11.3%2.3%1.2%1.2%0.25%<0.01%
Apr 202684.2%11.3%2.3%1%1%0.2%<0.01%
May 202682.1%13.5%2.2%0.99%0.99%0.2%<0.01%
Jun 202678.7%15.8%2.6%1.4%1.2%0.28%<0.01%
Jul 202679.3%15.9%2.1%1.2%1.2%0.23%<0.01%
Aug 202679.5%16%2.1%1.2%0.96%0.23%<0.01%
Sep 202678.5%15.8%2.6%1.4%1.4%0.28%<0.01%

How has the Helloprint and Staples Print & Marketing Services comparison changed over the last 12 months?

3 findings

How did search popularity change for printing services worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Staples Print & Marketing Services worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Helloprint worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Helloprint’s and Staples Print & Marketing Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helloprint

1 branded search term

  • helloprint

Staples Print & Marketing Services

1 branded search term

  • staples print & marketing services

How the Brand Demand Index is measured

Other head-to-heads among printing services

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