Brandwave

Helloprint vs Vistaprint:Which is more popular?

In September 2026, Vistaprint had more branded searches than Helloprint among printing services worldwide. Vistaprint had about 1.8 million branded searches, while Helloprint had 60,500. Vistaprint made up 78.5% of all printing service searches we track, and Helloprint accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about printing services, Vistaprint appeared in two of the four answers and Helloprint in none.

Among printing services worldwide in September 2026

Who do people search for more?

Vistaprint, about 30 searches for every 1 for Helloprint

Vistaprint 1.8M searchesHelloprint 60.5K searches

Who does AI mention more?

Vistaprint, mentioned in 2 of 4 answers, Helloprint in 0

Vistaprint in 2 of 4Helloprint in 0 of 4

Who does AI recommend more?

Vistaprint, the only one of the two named

Vistaprint first in 2Helloprint never named

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Top printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vistaprint was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Helloprint did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Moo1st
  3. Staples Print & Marketing Services3rd
  4. Helloprint–
  5. Instantprint–
  6. Solopress–
  7. Printed Easy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Staples Print & Marketing Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vistaprint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Helloprint0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Instantprint0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solopress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Printed Easy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about printing services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Helloprint or Vistaprint more popular in search?

This chart shows how often people search Google for Helloprint and Vistaprint by name. Each line represents a brand's share of searches for all seven printing services we track, month by month, from English-language searches worldwide.

Helloprint and Vistaprint among printing services worldwide, by month

Share of searches by month for Vistaprint, Helloprint. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintStaples Print & Marketing ServicesHelloprintInstantprintSolopressPrinted EasyMoo
Oct 202584.5%11.4%1.9%1%1%0.25%<0.01%
Nov 202588.5%7.9%1.6%0.88%0.88%0.21%<0.01%
Dec 202587.1%9.6%1.6%0.86%0.7%0.17%<0.01%
Jan 202686.3%9.5%1.9%1%1%0.21%0.01%
Feb 202683.7%11.3%2.3%1.2%1.2%0.25%<0.01%
Mar 202683.8%11.3%2.3%1.2%1.2%0.25%<0.01%
Apr 202684.2%11.3%2.3%1%1%0.2%<0.01%
May 202682.1%13.5%2.2%0.99%0.99%0.2%<0.01%
Jun 202678.7%15.8%2.6%1.4%1.2%0.28%<0.01%
Jul 202679.3%15.9%2.1%1.2%1.2%0.23%<0.01%
Aug 202679.5%16%2.1%1.2%0.96%0.23%<0.01%
Sep 202678.5%15.8%2.6%1.4%1.4%0.28%<0.01%

How has the Helloprint and Vistaprint comparison changed over the last 12 months?

3 findings
  • Vistaprint was ahead of Helloprint in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Helloprint’s share of searches among printing services worldwide moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Vistaprint’s share of searches among printing services worldwide moved from 84.5% to 78.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for printing services worldwide in September 2026?

2 changes

  1. In September 2026, Vistaprint lost share of searches among printing services worldwide, from 79.5% to 78.5%.

  2. Estimated monthly branded searches for Helloprint worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Helloprint’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helloprint

1 branded search term

  • helloprint

Vistaprint

1 branded search term

  • vistaprint

How the Brand Demand Index is measured

Other head-to-heads among printing services

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