Staples Print & Marketing Services vs Vistaprint:Which is more popular?
In September 2026, Vistaprint had more branded searches than Staples Print & Marketing Services among printing services worldwide. Vistaprint had about 1.8 million branded searches, while Staples Print & Marketing Services had 368,000. Vistaprint made up 78.5% of all printing service searches we track, and Staples Print & Marketing Services accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about printing services, Staples Print & Marketing Services appeared in three of the four answers and Vistaprint in two. Vistaprint was mentioned before Staples Print & Marketing Services in every answer.
Who do people search for more?
Vistaprint, about 5 searches for every 1 for Staples Print & Marketing Services
Who does AI mention more?
Staples Print & Marketing Services, mentioned in 3 of 4 answers, Vistaprint in 2
Who does AI recommend more?
Vistaprint, named ahead of Staples Print & Marketing Services in every answer
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Top printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Staples Print & Marketing Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Vistaprint was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Vistaprint was listed before Staples Print & Marketing Services in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Staples Print & Marketing Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vistaprint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Helloprint0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Instantprint0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Solopress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Printed Easy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about printing services
4 answers
Asked ChatGPT
“Which printing service should I shop at?”
Asked ChatGPT
“What are the best printing services?”
Asked ChatGPT
“What's the best printing service for business cards?”
Searched Google, AI Overview
“printing services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Staples Print & Marketing Services or Vistaprint more popular in search?
This chart shows how often people search Google for Staples Print & Marketing Services and Vistaprint by name. Each line represents a brand's share of searches for all seven printing services we track, month by month, from English-language searches worldwide.
Share of searches by month for Vistaprint, Staples Print & Marketing Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vistaprint | Staples Print & Marketing Services | Helloprint | Instantprint | Solopress | Printed Easy | Moo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.5% | 11.4% | 1.9% | 1% | 1% | 0.25% | <0.01% |
| Nov 2025 | 88.5% | 7.9% | 1.6% | 0.88% | 0.88% | 0.21% | <0.01% |
| Dec 2025 | 87.1% | 9.6% | 1.6% | 0.86% | 0.7% | 0.17% | <0.01% |
| Jan 2026 | 86.3% | 9.5% | 1.9% | 1% | 1% | 0.21% | 0.01% |
| Feb 2026 | 83.7% | 11.3% | 2.3% | 1.2% | 1.2% | 0.25% | <0.01% |
| Mar 2026 | 83.8% | 11.3% | 2.3% | 1.2% | 1.2% | 0.25% | <0.01% |
| Apr 2026 | 84.2% | 11.3% | 2.3% | 1% | 1% | 0.2% | <0.01% |
| May 2026 | 82.1% | 13.5% | 2.2% | 0.99% | 0.99% | 0.2% | <0.01% |
| Jun 2026 | 78.7% | 15.8% | 2.6% | 1.4% | 1.2% | 0.28% | <0.01% |
| Jul 2026 | 79.3% | 15.9% | 2.1% | 1.2% | 1.2% | 0.23% | <0.01% |
| Aug 2026 | 79.5% | 16% | 2.1% | 1.2% | 0.96% | 0.23% | <0.01% |
| Sep 2026 | 78.5% | 15.8% | 2.6% | 1.4% | 1.4% | 0.28% | <0.01% |
How has the Staples Print & Marketing Services and Vistaprint comparison changed over the last 12 months?
3 findings
- Vistaprint was ahead of Staples Print & Marketing Services in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Staples Print & Marketing Services’ share of searches among printing services worldwide moved from 11.4% to 15.8%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Vistaprint’s share of searches among printing services worldwide moved from 84.5% to 78.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for printing services worldwide in September 2026?
2 changes
In September 2026, Vistaprint lost share of searches among printing services worldwide, from 79.5% to 78.5%.
Estimated monthly branded searches for Staples Print & Marketing Services worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Staples Print & Marketing Services’ and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Staples Print & Marketing Services
1 branded search term
- staples print & marketing services
Vistaprint
1 branded search term
- vistaprint
Other head-to-heads among printing services
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