Brandwave

Printing.com vs UPrinting:Which is more popular?

In September 2026, UPrinting had more branded searches than Printing.com among online print shops worldwide. UPrinting had about 74,000 branded searches, while Printing.com had 9,900. UPrinting made up 3.8% of all online print shop searches we track, and Printing.com accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about online print shops, UPrinting appeared in two of the five answers and Printing.com in none.

Among online print shops worldwide in September 2026

Who do people search for more?

UPrinting, about 7 searches for every 1 for Printing.com

UPrinting 74K searchesPrinting.com 9.9K searches

Who does AI mention more?

UPrinting, mentioned in 2 of 5 answers, Printing.com in 0

UPrinting in 2 of 5Printing.com in 0 of 5

Who does AI recommend more?

UPrinting, the only one of the two named

UPrinting first in 2Printing.com never named

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Top online print shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UPrinting was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Printing.com did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Moo2nd
  3. GotPrint3rd
  4. UPrinting4th
  5. Kwik Kopy–
  6. Printing.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GotPrint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPrinting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kwik Kopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Printing.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online print shops

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Printing.com or UPrinting more popular in search?

This chart shows how often people search Google for Printing.com and UPrinting by name. Each line represents a brand's share of searches for all six online print shops we track, month by month, from English-language searches worldwide.

Printing.com and UPrinting among online print shops worldwide, by month

Share of searches by month for UPrinting, Printing.com. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintUPrintingGotPrintKwik KopyPrinting.comMoo
Oct 202594.2%3.1%1.7%0.51%0.42%<0.01%
Nov 202596%2.1%1.2%0.35%0.35%<0.01%
Dec 202595.6%2.1%1.4%0.42%0.42%<0.01%
Jan 202695.1%2.6%1.4%0.42%0.51%0.01%
Feb 202694.2%3.1%1.7%0.51%0.51%0.01%
Mar 202694.2%3.1%1.7%0.51%0.42%0.01%
Apr 202694.3%3.1%1.7%0.42%0.42%0.01%
May 202694.9%2.6%1.7%0.42%0.42%<0.01%
Jun 202693.8%3.1%2.1%0.51%0.51%0.01%
Jul 202693.9%3.1%2.1%0.51%0.42%<0.01%
Aug 202693.8%3.1%2.1%0.51%0.51%0.01%
Sep 202693.2%3.8%2.1%0.5%0.5%<0.01%

How has the Printing.com and UPrinting comparison changed over the last 12 months?

3 findings
  • UPrinting was ahead of Printing.com in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Printing.com’s share of searches among online print shops worldwide moved from 0.42% to 0.5%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, UPrinting’s share of searches among online print shops worldwide moved from 3.1% to 3.8%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for online print shops worldwide in September 2026?

1 change

  1. In September 2026, UPrinting gained share of searches among online print shops worldwide, from 3.1% to 3.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Printing.com’s and UPrinting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Printing.com

1 branded search term

  • printing com

UPrinting

1 branded search term

  • uprinting

How the Brand Demand Index is measured

Other head-to-heads among online print shops

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