Brandwave

GotPrint vs Vistaprint:Which is more popular?

In September 2026, Vistaprint had more branded searches than GotPrint among online print shops worldwide. Vistaprint had about 1.8 million branded searches, while GotPrint had 40,500. Vistaprint made up 93.2% of all online print shop searches we track, and GotPrint accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about online print shops, GotPrint and Vistaprint each appeared in three of the five answers. Vistaprint was mentioned before GotPrint in every answer.

Among online print shops worldwide in September 2026

Who do people search for more?

Vistaprint, about 45 searches for every 1 for GotPrint

Vistaprint 1.8M searchesGotPrint 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

GotPrint in 3 of 5Vistaprint in 3 of 5

Who does AI recommend more?

Vistaprint, named ahead of GotPrint in every answer

Vistaprint first in 3GotPrint never first

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Top online print shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GotPrint and Vistaprint were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vistaprint was listed before GotPrint in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Moo2nd
  3. GotPrint3rd
  4. UPrinting4th
  5. Kwik Kopy–
  6. Printing.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GotPrint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPrinting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kwik Kopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Printing.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online print shops

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GotPrint or Vistaprint more popular in search?

This chart shows how often people search Google for GotPrint and Vistaprint by name. Each line represents a brand's share of searches for all six online print shops we track, month by month, from English-language searches worldwide.

GotPrint and Vistaprint among online print shops worldwide, by month

Share of searches by month for Vistaprint, GotPrint. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintUPrintingGotPrintKwik KopyPrinting.comMoo
Oct 202594.2%3.1%1.7%0.51%0.42%<0.01%
Nov 202596%2.1%1.2%0.35%0.35%<0.01%
Dec 202595.6%2.1%1.4%0.42%0.42%<0.01%
Jan 202695.1%2.6%1.4%0.42%0.51%0.01%
Feb 202694.2%3.1%1.7%0.51%0.51%0.01%
Mar 202694.2%3.1%1.7%0.51%0.42%0.01%
Apr 202694.3%3.1%1.7%0.42%0.42%0.01%
May 202694.9%2.6%1.7%0.42%0.42%<0.01%
Jun 202693.8%3.1%2.1%0.51%0.51%0.01%
Jul 202693.9%3.1%2.1%0.51%0.42%<0.01%
Aug 202693.8%3.1%2.1%0.51%0.51%0.01%
Sep 202693.2%3.8%2.1%0.5%0.5%<0.01%

How has the GotPrint and Vistaprint comparison changed over the last 12 months?

3 findings
  • Vistaprint was ahead of GotPrint in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GotPrint’s share of searches among online print shops worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Vistaprint’s share of searches among online print shops worldwide moved from 94.2% to 93.2%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for online print shops worldwide in September 2026?

1 change

  1. In September 2026, Vistaprint lost share of searches among online print shops worldwide, from 93.8% to 93.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GotPrint’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GotPrint

1 branded search term

  • got print

Vistaprint

1 branded search term

  • vistaprint

How the Brand Demand Index is measured

Other head-to-heads among online print shops

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