Brandwave

How popular isVertex in search?

In August 2026, there were an estimated 1.6K branded searches for Vertex worldwide which is down 15.8% over the last 11 months. Vertex holds 0.61% estimated Share of Search among tax automation platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thomson Reuters51.1%
  2. Avalara22.9%
  3. Sovos22.9%
  4. TaxJar2.5%
  5. Vertex0.61%
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Which tax automation platforms compete with Vertex?

Vertex against tax automation platforms worldwide, by month

Share of Search by month for Thomson Reuters, Avalara, Sovos, TaxJar, Vertex. The figures are in the table below the chart.

View monthly share of search table
MonthThomson ReutersAvalaraSovosTaxJarVertex
Oct 202555.4%20.3%20.3%3.3%0.64%
Nov 202550.8%22.8%22.8%3%0.6%
Dec 202553%19.4%23.8%3.2%0.63%
Jan 202653%23.8%19.4%3.2%0.61%
Feb 202657.6%21.1%17.3%3.5%0.56%
Mar 202657.5%21.1%17.3%3.5%0.66%
Apr 202657.5%21.1%17.3%3.5%0.66%
May 202652.6%23.6%19.3%3.9%0.62%
Jun 202650.8%22.8%22.8%3%0.6%
Jul 202650.8%22.8%22.8%3%0.6%
Aug 202651.1%22.9%22.9%2.5%0.61%
Sep 2026—————

  1. 1.Thomson Reuters

    51.1%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Avalara

    22.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Sovos

    22.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.TaxJar

    2.5%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  5. 5.Vertex

    0.61%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vertex and its closest rivals

How has branded search demand for Vertex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vertex worldwide fell from 1.9K to 1.6K.
  • Across the 11 months ending August 2026, Vertex’s estimated Share of Search among tax automation platforms worldwide held steady, from 0.64% to 0.61%.

How did search popularity change for tax automation platforms worldwide in August 2026?

  1. In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%.

  2. Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  3. Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Vertex compete?

Vertex is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tax automation platforms5th of 50.61%Shown above
Tax compliance platforms5th of 51.8%Show ranking

How is Vertex measured?

Brandwave collects information about searches that people make online using Vertex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vertex tax

Do you work for Vertex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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