Brandwave

How popular isVertex in search?

In August 2026, there were an estimated 1.6K branded searches for Vertex worldwide which is down 15.8% over the last 11 months. Vertex holds 1.8% estimated Share of Search among tax compliance platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Avalara69.2%
  2. Quaderno13.8%
  3. Taxify7.6%
  4. TaxJar7.6%
  5. Vertex1.8%
Vertex website (opens in a new tab)

Follow Vertex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tax compliance platforms compete with Vertex?

Vertex against tax compliance platforms worldwide, by month

Share of Search by month for Avalara, Quaderno, Taxify, TaxJar, Vertex. The figures are in the table below the chart.

View monthly share of search table
MonthAvalaraQuadernoTaxifyTaxJarVertex
Oct 202559%21.6%7.9%9.6%1.9%
Nov 202564.6%19.3%5.8%8.6%1.7%
Dec 202559%17.6%11.8%9.7%1.9%
Jan 202667%16.4%6%9%1.7%
Feb 202666.3%16.2%4.8%10.9%1.8%
Mar 202663.6%15.5%8.5%10.4%2%
Apr 202662.4%15.3%10.2%10.2%2%
May 202663.8%15.6%8.5%10.4%1.7%
Jun 202668.1%13.6%7.4%9.1%1.8%
Jul 202669.8%11.4%7.6%9.3%1.8%
Aug 202669.2%13.8%7.6%7.6%1.8%
Sep 2026—————

  1. 1.Avalara

    69.2%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Quaderno

    13.8%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Taxify

    7.6%

    Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.TaxJar

    7.6%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  5. 5.Vertex

    1.8%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vertex and its closest rivals

How has branded search demand for Vertex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vertex worldwide fell from 1.9K to 1.6K.
  • Across the 11 months ending August 2026, Vertex’s estimated Share of Search among tax compliance platforms worldwide held steady, from 1.9% to 1.8%.

How did search popularity change for tax compliance platforms worldwide in August 2026?

  1. In August 2026, Quaderno gained estimated Share of Search among tax compliance platforms worldwide, from 11.4% to 13.8%.

  2. In August 2026, TaxJar lost estimated Share of Search among tax compliance platforms worldwide, from 9.3% to 7.6%.

  3. In August 2026, Avalara lost estimated Share of Search among tax compliance platforms worldwide, from 69.8% to 69.2%.

  4. In August 2026, Taxify rose from 4th to 3rd among tax compliance platforms worldwide.

  5. Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Vertex compete?

Vertex is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tax automation platforms5th of 50.61%Show ranking
Tax compliance platforms5th of 51.8%Shown above

How is Vertex measured?

Brandwave collects information about searches that people make online using Vertex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vertex tax

Do you work for Vertex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Vertex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free