Anrok vs Vertex:Which is more popular?
In September 2026, Anrok had more branded searches than Vertex among tax compliance platforms worldwide. Anrok had about 5,400 branded searches, while Vertex had 1,600. Anrok made up 3.2% of all tax compliance platform searches we track, and Vertex accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about tax compliance platforms, Anrok appeared in three of the five answers and Vertex in two. Vertex was mentioned before Anrok in two out of three answers that named either.
Who do people search for more?
Anrok, about 3 searches for every 1 for Vertex
Who does AI mention more?
Anrok, mentioned in 3 of 5 answers, Vertex in 2
Who does AI recommend more?
Vertex, named ahead of Anrok in 2 of 3 answers
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Top tax compliance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anrok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vertex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vertex was listed before Anrok in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Avalara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TaxJar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Anrok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stripe Tax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sovos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vertex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quaderno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Taxify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tax compliance platforms
5 answers
Asked ChatGPT
“Which tax compliance platform should I use?”
Asked ChatGPT
“What are the best tax compliance platforms?”
Asked ChatGPT
“What's the best tax compliance platform for sales tax filing?”
Searched Google, AI Overview
“tax filing software”
Searched Google, AI Overview
“automated sales tax”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Anrok or Vertex more popular in search?
This chart shows how often people search Google for Anrok and Vertex by name. Each line represents a brand's share of searches for all eight tax compliance platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Anrok, Vertex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avalara | Sovos | Quaderno | TaxJar | Anrok | Taxify | Stripe Tax | Vertex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 35.2% | 12.9% | 5.8% | 3.1% | 4.7% | 2.1% | 1.1% |
| Nov 2025 | 37.5% | 37.5% | 11.2% | 5% | 2.2% | 3.3% | 2.2% | 0.99% |
| Dec 2025 | 32.8% | 40.1% | 9.8% | 5.4% | 2.4% | 6.6% | 1.9% | 1.1% |
| Jan 2026 | 39.5% | 32.3% | 9.7% | 5.3% | 6.5% | 3.5% | 2.3% | 1% |
| Feb 2026 | 40.7% | 33.3% | 10% | 6.7% | 3% | 3% | 2.4% | 1.1% |
| Mar 2026 | 38.5% | 31.5% | 11.5% | 6.3% | 3.4% | 5.2% | 2.3% | 1.2% |
| Apr 2026 | 38.9% | 31.8% | 9.5% | 6.4% | 3.5% | 6.4% | 2.3% | 1.2% |
| May 2026 | 39.4% | 32.3% | 9.6% | 6.5% | 3.5% | 5.3% | 2.3% | 1% |
| Jun 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Jul 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Aug 2026 | 38.7% | 38.7% | 7.7% | 4.2% | 3.5% | 4.2% | 1.9% | 1% |
| Sep 2026 | 35.6% | 35.6% | 15.9% | 3.9% | 3.2% | 3.2% | 1.7% | 0.94% |
How has the Anrok and Vertex comparison changed over the last 12 months?
3 findings
- Anrok was ahead of Vertex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anrok’s share of searches among tax compliance platforms worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Vertex’s share of searches among tax compliance platforms worldwide moved from 1.1% to 0.94%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for tax compliance platforms worldwide in September 2026?
2 changes
In September 2026, Anrok rose from 6th to 5th among tax compliance platforms worldwide.
Estimated monthly branded searches for Vertex worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Anrok’s and Vertex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tax compliance platforms
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