Avalara vs Sovos:Which is more popular?
In September 2026, Avalara and Sovos were level in searches among tax compliance platforms worldwide, with an estimated 60.5K branded searches each, at 35.6% of the total each. When we asked ChatGPT and Google AI Overviews about tax compliance platforms, Avalara appeared in four of the five answers and Sovos in two. Avalara was mentioned before Sovos in every answer.
Who do people search for more?
Avalara and Sovos are searched for about as often as each other.
Who does AI mention more?
Avalara, mentioned in 4 of 5 answers, Sovos in 2
Who does AI recommend more?
Avalara, named ahead of Sovos in every answer
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Top tax compliance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Avalara was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sovos was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avalara was listed before Sovos in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Avalara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TaxJar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Anrok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stripe Tax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sovos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vertex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quaderno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Taxify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tax compliance platforms
5 answers
Asked ChatGPT
“Which tax compliance platform should I use?”
Asked ChatGPT
“What are the best tax compliance platforms?”
Asked ChatGPT
“What's the best tax compliance platform for sales tax filing?”
Searched Google, AI Overview
“tax filing software”
Searched Google, AI Overview
“automated sales tax”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Avalara or Sovos more popular in search?
This chart shows how often people search Google for Avalara and Sovos by name. Each line represents a brand's share of searches for all eight tax compliance platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Avalara, Sovos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avalara | Sovos | Quaderno | TaxJar | Anrok | Taxify | Stripe Tax | Vertex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 35.2% | 12.9% | 5.8% | 3.1% | 4.7% | 2.1% | 1.1% |
| Nov 2025 | 37.5% | 37.5% | 11.2% | 5% | 2.2% | 3.3% | 2.2% | 0.99% |
| Dec 2025 | 32.8% | 40.1% | 9.8% | 5.4% | 2.4% | 6.6% | 1.9% | 1.1% |
| Jan 2026 | 39.5% | 32.3% | 9.7% | 5.3% | 6.5% | 3.5% | 2.3% | 1% |
| Feb 2026 | 40.7% | 33.3% | 10% | 6.7% | 3% | 3% | 2.4% | 1.1% |
| Mar 2026 | 38.5% | 31.5% | 11.5% | 6.3% | 3.4% | 5.2% | 2.3% | 1.2% |
| Apr 2026 | 38.9% | 31.8% | 9.5% | 6.4% | 3.5% | 6.4% | 2.3% | 1.2% |
| May 2026 | 39.4% | 32.3% | 9.6% | 6.5% | 3.5% | 5.3% | 2.3% | 1% |
| Jun 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Jul 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Aug 2026 | 38.7% | 38.7% | 7.7% | 4.2% | 3.5% | 4.2% | 1.9% | 1% |
| Sep 2026 | 35.6% | 35.6% | 15.9% | 3.9% | 3.2% | 3.2% | 1.7% | 0.94% |
How has the Avalara and Sovos comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Avalara took it in January 2026.
- Across the 12 months ending September 2026, Avalara’s share of searches among tax compliance platforms worldwide moved from 35.2% to 35.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Sovos’ share of searches among tax compliance platforms worldwide moved from 35.2% to 35.6%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for tax compliance platforms worldwide in September 2026?
2 changes
In September 2026, Avalara lost share of searches among tax compliance platforms worldwide, from 38.7% to 35.6%.
In September 2026, Sovos lost share of searches among tax compliance platforms worldwide, from 38.7% to 35.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Avalara’s and Sovos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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