Tax compliance platforms:Which brands are most popular in search?
In August 2026, Avalara was the most searched among tax compliance platforms worldwide, with an estimated 60.5K branded searches and 69.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms used to calculate and file sales tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avalara, Quaderno, Taxify, TaxJar. The figures are in the table below the chart.
View monthly share of search table
| Month | Avalara | Quaderno | Taxify | TaxJar | Vertex |
|---|---|---|---|---|---|
| Oct 2025 | 59% | 21.6% | 7.9% | 9.6% | 1.9% |
| Nov 2025 | 64.6% | 19.3% | 5.8% | 8.6% | 1.7% |
| Dec 2025 | 59% | 17.6% | 11.8% | 9.7% | 1.9% |
| Jan 2026 | 67% | 16.4% | 6% | 9% | 1.7% |
| Feb 2026 | 66.3% | 16.2% | 4.8% | 10.9% | 1.8% |
| Mar 2026 | 63.6% | 15.5% | 8.5% | 10.4% | 2% |
| Apr 2026 | 62.4% | 15.3% | 10.2% | 10.2% | 2% |
| May 2026 | 63.8% | 15.6% | 8.5% | 10.4% | 1.7% |
| Jun 2026 | 68.1% | 13.6% | 7.4% | 9.1% | 1.8% |
| Jul 2026 | 69.8% | 11.4% | 7.6% | 9.3% | 1.8% |
| Aug 2026 | 69.2% | 13.8% | 7.6% | 7.6% | 1.8% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.2% | 60.5K | 0% | -0.6 points | |
| 2, held 2nd | 13.8% | 12.1K | +22.2% | +2.4 points | |
| 3, moved from 4th to 3rd | 7.6% | 6.6K | 0% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.6% | 6.6K | -18.5% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.8% | 1.6K | 0% | 0 points |
1.
Avalara69.2%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Quaderno13.8%
Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.4 points.
3.
Taxify7.6%
Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
TaxJar7.6%
Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
5.
Vertex1.8%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among tax compliance platforms worldwide?
5 brands
In August 2026, Avalara was the most searched among tax compliance platforms worldwide, with an estimated 60.5K branded searches and 69.2% estimated Share of Search within this set. Quaderno is in 2nd place, 55.4 percentage points behind at 13.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Avalara | 59% → 69.2% | 69.8%Jul 2026 | 59%Oct 2025 | 1st |
| Quaderno | 21.6% → 13.8% | 21.6%Oct 2025 | 11.4%Jul 2026 | 2nd |
| Taxify | 7.9% → 7.6% | 11.8%Dec 2025 | 4.8%Feb 2026 | 4th → 3rd |
| TaxJar | 9.6% → 7.6% | 10.9%Feb 2026 | 7.6%Aug 2026 | 3rd → 4th |
| Vertex | 1.9% → 1.8% | 2%Mar 2026 | 1.7%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax compliance platforms worldwide increased from 59% to 69.2%.
- Across the 11 months ending August 2026, Quaderno’s estimated Share of Search among tax compliance platforms worldwide decreased from 21.6% to 13.8%.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax compliance platforms worldwide decreased from 9.6% to 7.6%.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax compliance platforms worldwide peaked at 69.8% in July 2026 and was lowest at 59% in October 2025.
- Across the 11 months ending August 2026, Quaderno’s estimated Share of Search among tax compliance platforms worldwide peaked at 21.6% in October 2025 and was lowest at 11.4% in July 2026.
- Across the 11 months ending August 2026, Taxify’s estimated Share of Search among tax compliance platforms worldwide peaked at 11.8% in December 2025 and was lowest at 4.8% in February 2026.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax compliance platforms worldwide peaked at 10.9% in February 2026 and was lowest at 7.6% in August 2026.
- Across the 11 months ending August 2026, Taxify rose from 4th to 3rd among tax compliance platforms worldwide.
- Across the 11 months ending August 2026, TaxJar fell from 3rd to 4th among tax compliance platforms worldwide.
- Across the 11 months ending August 2026, Vertex held steady: its estimated Share of Search among tax compliance platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for tax compliance platforms worldwide in August 2026?
5 changes
In August 2026, Quaderno gained estimated Share of Search among tax compliance platforms worldwide, from 11.4% to 13.8%.
In August 2026, TaxJar lost estimated Share of Search among tax compliance platforms worldwide, from 9.3% to 7.6%.
In August 2026, Avalara lost estimated Share of Search among tax compliance platforms worldwide, from 69.8% to 69.2%.
In August 2026, Taxify rose from 4th to 3rd among tax compliance platforms worldwide.
Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
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