Brandwave

Anrok vs TaxJar:Which is more popular?

In September 2026, TaxJar had more branded searches than Anrok among tax compliance platforms worldwide. TaxJar had about 6,600 branded searches, while Anrok had 5,400. TaxJar made up 3.9% of all tax compliance platform searches we track, and Anrok accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about tax compliance platforms, Anrok and TaxJar each appeared in three of the five answers. TaxJar was mentioned before Anrok in two out of three answers that named either.

Among tax compliance platforms worldwide in September 2026

Who do people search for more?

TaxJar, about 22% more searches than Anrok

TaxJar 6.6K searchesAnrok 5.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Anrok in 3 of 5TaxJar in 3 of 5

Who does AI recommend more?

TaxJar, named ahead of Anrok in 2 of 3 answers

TaxJar first in 2Anrok first in 1

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Top tax compliance platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anrok and TaxJar were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TaxJar was listed before Anrok in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avalara1st
  2. TaxJar2nd
  3. Stripe Tax3rd
  4. Vertex4th
  5. Anrok5th
  6. Sovos6th
  7. Quaderno–
  8. Taxify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Avalara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TaxJar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anrok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stripe Tax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sovos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vertex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quaderno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taxify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tax compliance platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Anrok or TaxJar more popular in search?

This chart shows how often people search Google for Anrok and TaxJar by name. Each line represents a brand's share of searches for all eight tax compliance platforms we track, month by month, from English-language searches worldwide.

Anrok and TaxJar among tax compliance platforms worldwide, by month

Share of searches by month for TaxJar, Anrok. The figures are in the table below the chart.

View monthly share of searches table
MonthAvalaraSovosQuadernoTaxJarAnrokTaxifyStripe TaxVertex
Oct 202535.2%35.2%12.9%5.8%3.1%4.7%2.1%1.1%
Nov 202537.5%37.5%11.2%5%2.2%3.3%2.2%0.99%
Dec 202532.8%40.1%9.8%5.4%2.4%6.6%1.9%1.1%
Jan 202639.5%32.3%9.7%5.3%6.5%3.5%2.3%1%
Feb 202640.7%33.3%10%6.7%3%3%2.4%1.1%
Mar 202638.5%31.5%11.5%6.3%3.4%5.2%2.3%1.2%
Apr 202638.9%31.8%9.5%6.4%3.5%6.4%2.3%1.2%
May 202639.4%32.3%9.6%6.5%3.5%5.3%2.3%1%
Jun 202638.4%38.4%7.7%5.1%2.8%4.2%2.3%1%
Jul 202638.4%38.4%7.7%5.1%2.8%4.2%2.3%1%
Aug 202638.7%38.7%7.7%4.2%3.5%4.2%1.9%1%
Sep 202635.6%35.6%15.9%3.9%3.2%3.2%1.7%0.94%

How has the Anrok and TaxJar comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Anrok took it in January 2026, TaxJar took it in February 2026.
  • Across the 12 months ending September 2026, Anrok’s share of searches among tax compliance platforms worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, TaxJar’s share of searches among tax compliance platforms worldwide moved from 5.8% to 3.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for tax compliance platforms worldwide in September 2026?

2 changes
  1. In September 2026, Anrok rose from 6th to 5th among tax compliance platforms worldwide.

  2. In September 2026, TaxJar rose from 5th to 4th among tax compliance platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anrok’s and TaxJar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anrok

1 branded search term

  • anrok

TaxJar

1 branded search term

  • taxjar

How the Brand Demand Index is measured

Other head-to-heads among tax compliance platforms

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