Brandwave

How popular isSovos?

In September 2026, people searched for Sovos by name about 60,500 times worldwide, about the same as the previous year. These searches made up 35.6% of all global tax compliance platform searches, placing Sovos second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about tax compliance platforms, Sovos appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Sovos is the second most searched of 8 competitors and the sixth most recommended in AI answers.

  1. AvalaraShare of searches 35.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SovosShare of searches 35.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. QuadernoShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TaxJarShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AnrokShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top tax compliance platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sovos was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sovos is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avalara1st
  2. TaxJar2nd
  3. Stripe Tax3rd
  4. Vertex4th
  5. Anrok5th
  6. Sovos6th
  7. Quaderno–
  8. Taxify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Avalara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TaxJar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anrok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stripe Tax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sovos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vertex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quaderno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taxify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tax compliance platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tax compliance platforms compete with Sovos?

Sovos against tax compliance platforms worldwide, by month

Share of searches by month for Avalara, Sovos, Quaderno, TaxJar, Anrok, Taxify. The figures are in the table below the chart.

View monthly share of searches table
MonthAvalaraSovosQuadernoTaxJarAnrokTaxifyStripe TaxVertex
Oct 202535.2%35.2%12.9%5.8%3.1%4.7%2.1%1.1%
Nov 202537.5%37.5%11.2%5%2.2%3.3%2.2%0.99%
Dec 202532.8%40.1%9.8%5.4%2.4%6.6%1.9%1.1%
Jan 202639.5%32.3%9.7%5.3%6.5%3.5%2.3%1%
Feb 202640.7%33.3%10%6.7%3%3%2.4%1.1%
Mar 202638.5%31.5%11.5%6.3%3.4%5.2%2.3%1.2%
Apr 202638.9%31.8%9.5%6.4%3.5%6.4%2.3%1.2%
May 202639.4%32.3%9.6%6.5%3.5%5.3%2.3%1%
Jun 202638.4%38.4%7.7%5.1%2.8%4.2%2.3%1%
Jul 202638.4%38.4%7.7%5.1%2.8%4.2%2.3%1%
Aug 202638.7%38.7%7.7%4.2%3.5%4.2%1.9%1%
Sep 202635.6%35.6%15.9%3.9%3.2%3.2%1.7%0.94%

  1. 1.Avalara

    35.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Sovos

    35.6%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Quaderno

    15.9%

    Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.2 points.

  4. 4.TaxJar

    3.9%

    Moved from 5th to 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Anrok

    3.2%

    Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Taxify

    3.2%

    Moved from 4th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.

  7. 7.Stripe Tax

    1.7%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Vertex

    0.94%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Sovos and its closest rivals

Every comparison with Sovos

7 comparisons

How has branded search demand for Sovos changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sovos worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Sovos’ share of searches among tax compliance platforms worldwide peaked at 40.1% in December 2025 and was lowest at 31.5% in March 2026.

How did search popularity change for tax compliance platforms worldwide in September 2026?

6 changes

  1. In September 2026, Quaderno gained share of searches among tax compliance platforms worldwide, from 7.7% to 15.9%.

  2. In September 2026, Avalara lost share of searches among tax compliance platforms worldwide, from 38.7% to 35.6%.

  3. In September 2026, Sovos lost share of searches among tax compliance platforms worldwide, from 38.7% to 35.6%.

  4. In September 2026, Taxify lost share of searches among tax compliance platforms worldwide, from 4.2% to 3.2%.

  5. In September 2026, Anrok rose from 6th to 5th among tax compliance platforms worldwide.

  6. In September 2026, TaxJar rose from 5th to 4th among tax compliance platforms worldwide.

How are Sovos’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sovos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sovos

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How the Brand Demand Index is measured

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