Avalara vs TaxJar:Which is more popular by branded search?
In August 2026, Avalara had more branded searches than TaxJar among tax compliance platforms worldwide. Avalara was estimated to have 60.5K branded searches compared to TaxJar’s 6.6K, and held a 69.2% Share of Search versus TaxJar’s 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avalara or TaxJar?
Compare the platforms used to calculate and file sales tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avalara, TaxJar. The figures are in the table below the chart.
View monthly share of search table
| Month | Avalara | Quaderno | Taxify | TaxJar | Vertex |
|---|---|---|---|---|---|
| Oct 2025 | 59% | 21.6% | 7.9% | 9.6% | 1.9% |
| Nov 2025 | 64.6% | 19.3% | 5.8% | 8.6% | 1.7% |
| Dec 2025 | 59% | 17.6% | 11.8% | 9.7% | 1.9% |
| Jan 2026 | 67% | 16.4% | 6% | 9% | 1.7% |
| Feb 2026 | 66.3% | 16.2% | 4.8% | 10.9% | 1.8% |
| Mar 2026 | 63.6% | 15.5% | 8.5% | 10.4% | 2% |
| Apr 2026 | 62.4% | 15.3% | 10.2% | 10.2% | 2% |
| May 2026 | 63.8% | 15.6% | 8.5% | 10.4% | 1.7% |
| Jun 2026 | 68.1% | 13.6% | 7.4% | 9.1% | 1.8% |
| Jul 2026 | 69.8% | 11.4% | 7.6% | 9.3% | 1.8% |
| Aug 2026 | 69.2% | 13.8% | 7.6% | 7.6% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Avalara and TaxJar comparison changed over the last 12 months?
3 findings
- Avalara was ahead of TaxJar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax compliance platforms worldwide moved from 59% to 69.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax compliance platforms worldwide moved from 9.6% to 7.6%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for tax compliance platforms worldwide in August 2026?
2 changes
In August 2026, TaxJar lost estimated Share of Search among tax compliance platforms worldwide, from 9.3% to 7.6%.
In August 2026, Avalara lost estimated Share of Search among tax compliance platforms worldwide, from 69.8% to 69.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Avalara’s and TaxJar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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