TaxJar vs Vertex:Which is more popular by branded search?
In August 2026, TaxJar had more branded searches than Vertex among tax automation platforms worldwide. TaxJar was estimated to have 6.6K branded searches compared to Vertex’s 1.6K, and held a 2.5% Share of Search versus Vertex’s 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TaxJar or Vertex?
Compare the platforms used to calculate and file tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TaxJar, Vertex. The figures are in the table below the chart.
View monthly share of search table
| Month | Thomson Reuters | Avalara | Sovos | TaxJar | Vertex |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 20.3% | 20.3% | 3.3% | 0.64% |
| Nov 2025 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Dec 2025 | 53% | 19.4% | 23.8% | 3.2% | 0.63% |
| Jan 2026 | 53% | 23.8% | 19.4% | 3.2% | 0.61% |
| Feb 2026 | 57.6% | 21.1% | 17.3% | 3.5% | 0.56% |
| Mar 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| Apr 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| May 2026 | 52.6% | 23.6% | 19.3% | 3.9% | 0.62% |
| Jun 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Jul 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Aug 2026 | 51.1% | 22.9% | 22.9% | 2.5% | 0.61% |
| Sep 2026 | — | — | — | — | — |
How has the TaxJar and Vertex comparison changed over the last 12 months?
3 findings
- TaxJar was ahead of Vertex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax automation platforms worldwide moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Vertex’s estimated Share of Search among tax automation platforms worldwide moved from 0.64% to 0.61%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for tax automation platforms worldwide in August 2026?
2 changes
In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%.
Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TaxJar’s and Vertex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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