How popular isSovos in search?
In August 2026, there were an estimated 60.5K branded searches for Sovos worldwide which held steady over the last 11 months. Sovos holds 22.9% estimated Share of Search among tax automation platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thomson Reuters51.1%
Avalara22.9%
Sovos22.9%
TaxJar2.5%
Vertex0.61%
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Which tax automation platforms compete with Sovos?
Share of Search by month for Thomson Reuters, Avalara, Sovos, TaxJar. The figures are in the table below the chart.
View monthly share of search table
| Month | Thomson Reuters | Avalara | Sovos | TaxJar | Vertex |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 20.3% | 20.3% | 3.3% | 0.64% |
| Nov 2025 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Dec 2025 | 53% | 19.4% | 23.8% | 3.2% | 0.63% |
| Jan 2026 | 53% | 23.8% | 19.4% | 3.2% | 0.61% |
| Feb 2026 | 57.6% | 21.1% | 17.3% | 3.5% | 0.56% |
| Mar 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| Apr 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| May 2026 | 52.6% | 23.6% | 19.3% | 3.9% | 0.62% |
| Jun 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Jul 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Aug 2026 | 51.1% | 22.9% | 22.9% | 2.5% | 0.61% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 135K | 0% | +0.3 points | |
| 2, held 2nd | 22.9% | 60.5K | 0% | +0.1 points | |
| 3, held 3rd | 22.9% | 60.5K | 0% | +0.1 points | |
| 4, held 4th | 2.5% | 6.6K | -18.5% | -0.6 points | |
| 5, held 5th | 0.61% | 1.6K | 0% | 0 points |
51.1%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Avalara22.9%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Sovos22.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
TaxJar2.5%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
5.
Vertex0.61%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sovos and its closest rivals
How has branded search demand for Sovos changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sovos worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Sovos’ estimated Share of Search among tax automation platforms worldwide increased from 20.3% to 22.9%.
- Across the 11 months ending August 2026, Sovos’ estimated Share of Search among tax automation platforms worldwide peaked at 23.8% in December 2025 and was lowest at 17.3% in March 2026.
How did search popularity change for tax automation platforms worldwide in August 2026?
3 changes
In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%.
Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How is Sovos measured?
Brandwave collects information about searches that people make online using Sovos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sovos
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Is Sovos your brand?
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