Tax automation platforms:Which brands are most popular in search?
In August 2026, Thomson Reuters was the most searched among tax automation platforms worldwide, with an estimated 135K branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Thomson Reuters51.1%
Avalara22.9%- Sovos22.9%
TaxJar2.5%
Vertex0.61%
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Share of SearchLeaderboard
Compare the platforms used to calculate and file tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thomson Reuters, Avalara, Sovos, TaxJar. The figures are in the table below the chart.
View monthly share of search table
| Month | Thomson Reuters | Avalara | Sovos | TaxJar | Vertex |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 20.3% | 20.3% | 3.3% | 0.64% |
| Nov 2025 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Dec 2025 | 53% | 19.4% | 23.8% | 3.2% | 0.63% |
| Jan 2026 | 53% | 23.8% | 19.4% | 3.2% | 0.61% |
| Feb 2026 | 57.6% | 21.1% | 17.3% | 3.5% | 0.56% |
| Mar 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| Apr 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| May 2026 | 52.6% | 23.6% | 19.3% | 3.9% | 0.62% |
| Jun 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Jul 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Aug 2026 | 51.1% | 22.9% | 22.9% | 2.5% | 0.61% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 135K | 0% | +0.3 points | |
| 2, held 2nd | 22.9% | 60.5K | 0% | +0.1 points | |
| 3, held 3rd | 22.9% | 60.5K | 0% | +0.1 points | |
| 4, held 4th | 2.5% | 6.6K | -18.5% | -0.6 points | |
| 5, held 5th | 0.61% | 1.6K | 0% | 0 points |
51.1%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Avalara22.9%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Sovos
22.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
TaxJar2.5%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
5.
Vertex0.61%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Thomson Reuters vs Avalara: compare search popularity
- Thomson Reuters vs Sovos: compare search popularity
- Thomson Reuters vs TaxJar: compare search popularity
- Avalara vs Sovos: compare search popularity
- Avalara vs TaxJar: compare search popularity
- Sovos vs TaxJar: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tax automation platforms worldwide?
5 brands
In August 2026, Thomson Reuters was the most searched among tax automation platforms worldwide, with an estimated 135K branded searches and 51.1% estimated Share of Search within this set. Avalara is in 2nd place, 28.2 percentage points behind at 22.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Thomson Reuters | 55.4% → 51.1% | 57.6%Feb 2026 | 50.8%Nov 2025 | 1st |
| Avalara | 20.3% → 22.9% | 23.8%Jan 2026 | 19.4%Dec 2025 | 2nd |
| Sovos | 20.3% → 22.9% | 23.8%Dec 2025 | 17.3%Mar 2026 | 3rd |
| TaxJar | 3.3% → 2.5% | 3.9%May 2026 | 2.5%Aug 2026 | 4th |
| Vertex | 0.64% → 0.61% | 0.66%Mar 2026 | 0.56%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide decreased from 55.4% to 51.1%.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide increased from 20.3% to 22.9%.
- Across the 11 months ending August 2026, Sovos’ estimated Share of Search among tax automation platforms worldwide increased from 20.3% to 22.9%.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax automation platforms worldwide decreased from 3.3% to 2.5%.
- Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide peaked at 57.6% in February 2026 and was lowest at 50.8% in November 2025.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide peaked at 23.8% in January 2026 and was lowest at 19.4% in December 2025.
- Across the 11 months ending August 2026, Sovos’ estimated Share of Search among tax automation platforms worldwide peaked at 23.8% in December 2025 and was lowest at 17.3% in March 2026.
- Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax automation platforms worldwide peaked at 3.9% in May 2026 and was lowest at 2.5% in August 2026.
- Across the 11 months ending August 2026, Vertex held steady: its estimated Share of Search among tax automation platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for tax automation platforms worldwide in August 2026?
3 changes
In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%.
Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
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