TaxJar vs Thomson Reuters:Which is more popular by branded search?

Name: TaxJar vs Thomson Reuters: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Thomson Reuters had more branded searches than TaxJar among tax automation platforms worldwide. Thomson Reuters was estimated to have 135K branded searches compared to TaxJar’s 6.6K, and held a 51.1% Share of Search versus TaxJar’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among tax automation platforms worldwide in August 2026Which is more popular in search, TaxJar or Thomson Reuters?

Follow TaxJar vs Thomson Reuters and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, TaxJar or Thomson Reuters?

Compare the platforms used to calculate and file tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TaxJar and Thomson Reuters among tax automation platforms worldwide, by month

Month	Thomson Reuters	Avalara	Sovos	TaxJar	Vertex
Oct 2025	55.4%	20.3%	20.3%	3.3%	0.64%
Nov 2025	50.8%	22.8%	22.8%	3%	0.6%
Dec 2025	53%	19.4%	23.8%	3.2%	0.63%
Jan 2026	53%	23.8%	19.4%	3.2%	0.61%
Feb 2026	57.6%	21.1%	17.3%	3.5%	0.56%
Mar 2026	57.5%	21.1%	17.3%	3.5%	0.66%
Apr 2026	57.5%	21.1%	17.3%	3.5%	0.66%
May 2026	52.6%	23.6%	19.3%	3.9%	0.62%
Jun 2026	50.8%	22.8%	22.8%	3%	0.6%
Jul 2026	50.8%	22.8%	22.8%	3%	0.6%
Aug 2026	51.1%	22.9%	22.9%	2.5%	0.61%
Sep 2026	—	—	—	—	—

How has the TaxJar and Thomson Reuters comparison changed over the last 12 months?

3 findings

Thomson Reuters was ahead of TaxJar in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, TaxJar’s estimated Share of Search among tax automation platforms worldwide moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide moved from 55.4% to 51.1%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for tax automation platforms worldwide in August 2026?

2 changes

In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%.
Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using TaxJar’s and Thomson Reuters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.