Avalara vs Thomson Reuters:Which is more popular by branded search?
In August 2026, Thomson Reuters had more branded searches than Avalara among tax automation platforms worldwide. Thomson Reuters was estimated to have 135K branded searches compared to Avalara’s 60.5K, and held a 51.1% Share of Search versus Avalara’s 22.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avalara or Thomson Reuters?
Compare the platforms used to calculate and file tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thomson Reuters, Avalara. The figures are in the table below the chart.
View monthly share of search table
| Month | Thomson Reuters | Avalara | Sovos | TaxJar | Vertex |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 20.3% | 20.3% | 3.3% | 0.64% |
| Nov 2025 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Dec 2025 | 53% | 19.4% | 23.8% | 3.2% | 0.63% |
| Jan 2026 | 53% | 23.8% | 19.4% | 3.2% | 0.61% |
| Feb 2026 | 57.6% | 21.1% | 17.3% | 3.5% | 0.56% |
| Mar 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| Apr 2026 | 57.5% | 21.1% | 17.3% | 3.5% | 0.66% |
| May 2026 | 52.6% | 23.6% | 19.3% | 3.9% | 0.62% |
| Jun 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Jul 2026 | 50.8% | 22.8% | 22.8% | 3% | 0.6% |
| Aug 2026 | 51.1% | 22.9% | 22.9% | 2.5% | 0.61% |
| Sep 2026 | — | — | — | — | — |
How has the Avalara and Thomson Reuters comparison changed over the last 12 months?
3 findings
- Thomson Reuters was ahead of Avalara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide moved from 20.3% to 22.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide moved from 55.4% to 51.1%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for tax automation platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Avalara’s and Thomson Reuters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avalara
1 branded search term
- avalara
Thomson Reuters
1 branded search term
- thomson reuters
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.