Brandwave

How popular isAvalara in search?

In August 2026, there were an estimated 60.5K branded searches for Avalara worldwide which held steady over the last 11 months. Avalara holds 22.9% estimated Share of Search among tax automation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thomson Reuters51.1%
  2. Avalara22.9%
  3. Sovos22.9%
  4. TaxJar2.5%
  5. Vertex0.61%
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Which tax automation platforms compete with Avalara?

Avalara against tax automation platforms worldwide, by month

Share of Search by month for Thomson Reuters, Avalara, Sovos, TaxJar. The figures are in the table below the chart.

View monthly share of search table
MonthThomson ReutersAvalaraSovosTaxJarVertex
Oct 202555.4%20.3%20.3%3.3%0.64%
Nov 202550.8%22.8%22.8%3%0.6%
Dec 202553%19.4%23.8%3.2%0.63%
Jan 202653%23.8%19.4%3.2%0.61%
Feb 202657.6%21.1%17.3%3.5%0.56%
Mar 202657.5%21.1%17.3%3.5%0.66%
Apr 202657.5%21.1%17.3%3.5%0.66%
May 202652.6%23.6%19.3%3.9%0.62%
Jun 202650.8%22.8%22.8%3%0.6%
Jul 202650.8%22.8%22.8%3%0.6%
Aug 202651.1%22.9%22.9%2.5%0.61%
Sep 2026—————

  1. 1.Thomson Reuters

    51.1%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Avalara

    22.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Sovos

    22.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.TaxJar

    2.5%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  5. 5.Vertex

    0.61%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Avalara and its closest rivals

How has branded search demand for Avalara changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Avalara worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide increased from 20.3% to 22.9%.
  • Across the 11 months ending August 2026, Avalara’s estimated Share of Search among tax automation platforms worldwide peaked at 23.8% in January 2026 and was lowest at 19.4% in December 2025.

How did search popularity change for tax automation platforms worldwide in August 2026?

  1. In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%.

  2. Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  3. Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Avalara compete?

Avalara is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tax automation platforms2nd of 522.9%Shown above
Tax compliance platforms1st of 569.2%Show ranking

How is Avalara measured?

Brandwave collects information about searches that people make online using Avalara’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avalara

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How the Brand Demand Index is measured

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