Thomson Reuters vs Vertex:Which is more popular by branded search?

Name: Thomson Reuters vs Vertex: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Thomson Reuters had more branded searches than Vertex among tax automation platforms worldwide. Thomson Reuters was estimated to have 135K branded searches compared to Vertex’s 1.6K, and held a 51.1% Share of Search versus Vertex’s 0.61%. These are worldwide searches for English-language branded terms.

Share of Search among tax automation platforms worldwide in August 2026Which is more popular in search, Thomson Reuters or Vertex?

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Which is more popular in search, Thomson Reuters or Vertex?

Compare the platforms used to calculate and file tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Thomson Reuters and Vertex among tax automation platforms worldwide, by month

Month	Thomson Reuters	Avalara	Sovos	TaxJar	Vertex
Oct 2025	55.4%	20.3%	20.3%	3.3%	0.64%
Nov 2025	50.8%	22.8%	22.8%	3%	0.6%
Dec 2025	53%	19.4%	23.8%	3.2%	0.63%
Jan 2026	53%	23.8%	19.4%	3.2%	0.61%
Feb 2026	57.6%	21.1%	17.3%	3.5%	0.56%
Mar 2026	57.5%	21.1%	17.3%	3.5%	0.66%
Apr 2026	57.5%	21.1%	17.3%	3.5%	0.66%
May 2026	52.6%	23.6%	19.3%	3.9%	0.62%
Jun 2026	50.8%	22.8%	22.8%	3%	0.6%
Jul 2026	50.8%	22.8%	22.8%	3%	0.6%
Aug 2026	51.1%	22.9%	22.9%	2.5%	0.61%
Sep 2026	—	—	—	—	—

How has the Thomson Reuters and Vertex comparison changed over the last 12 months?

3 findings

Thomson Reuters was ahead of Vertex in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Thomson Reuters’ estimated Share of Search among tax automation platforms worldwide moved from 55.4% to 51.1%, and its estimated monthly branded searches moved from 165K to 135K.
Across the 11 months ending August 2026, Vertex’s estimated Share of Search among tax automation platforms worldwide moved from 0.64% to 0.61%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for tax automation platforms worldwide in August 2026?

2 changes

Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Thomson Reuters’ and Vertex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.