How popular isToolstation in search?
In September 2026, there were an estimated 1.8M branded searches for Toolstation worldwide which held steady over the last 12 months. Toolstation holds 42.6% estimated Share of Search among scaffold Tower brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which scaffold Tower brands compete with Toolstation?
Share of Search by month for Toolstation, B&Q, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | Toolstation | B&Q | MINI | Werner | HomeMaster | Podium | Alloy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 28.4% | 28.4% | 0.63% | 0.13% | <0.01% | — |
| Nov 2025 | 42.5% | 28.4% | 28.4% | 0.63% | 0.13% | <0.01% | — |
| Dec 2025 | 44.9% | 24.5% | 29.9% | 0.54% | 0.13% | <0.01% | — |
| Jan 2026 | 42.6% | 28.4% | 28.4% | 0.52% | 0.13% | <0.01% | — |
| Feb 2026 | 42.6% | 28.4% | 28.4% | 0.52% | 0.13% | <0.01% | — |
| Mar 2026 | 40% | 32.8% | 26.7% | 0.48% | 0.12% | <0.01% | — |
| Apr 2026 | 37.3% | 37.3% | 24.9% | 0.45% | 0.11% | <0.01% | — |
| May 2026 | 37.3% | 37.3% | 24.9% | 0.45% | 0.11% | <0.01% | — |
| Jun 2026 | 40% | 32.8% | 26.7% | 0.48% | 0.12% | <0.01% | — |
| Jul 2026 | 40% | 32.8% | 26.7% | 0.4% | 0.12% | <0.01% | — |
| Aug 2026 | 40% | 32.8% | 26.7% | 0.48% | 0.12% | <0.01% | — |
| Sep 2026 | 42.6% | 28.4% | 28.4% | 0.42% | 0.13% | <0.01% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 1.8M | 0% | +2.6 points | |
| 2, held 2nd | 28.4% | 1.2M | -18.7% | -4.4 points | |
| 3, held 3rd | 28.4% | 1.2M | 0% | +1.8 points | |
| 4, held 4th | 0.42% | 18.1K | -18.5% | -0.1 points | |
| 5, held 5th | 0.13% | 5.4K | 0% | 0 points | |
| 6, held 6th | <0.01% | 40 | +33.3% | 0 points | |
| —, not measured this month | — | — | — | — |
42.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
B&Q28.4%
Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -4.4 points.
3.
MINI
28.4%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
Werner0.42%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.13%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Podium<0.01%
Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
—.
Alloy
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Toolstation and its closest rivals
Every comparison with Toolstation
12 comparisons
How has branded search demand for Toolstation changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toolstation worldwide held steady at 1.8M.
- Across the 12 months ending September 2026, Toolstation’s estimated Share of Search among scaffold Tower brands worldwide peaked at 44.9% in December 2025 and was lowest at 37.3% in May 2026.
How did search popularity change for scaffold Tower brands worldwide in September 2026?
5 changes
In September 2026, Toolstation gained estimated Share of Search among scaffold Tower brands worldwide, from 40% to 42.6%.
In September 2026, MINI gained estimated Share of Search among scaffold Tower brands worldwide, from 26.7% to 28.4%.
In September 2026, B&Q lost estimated Share of Search among scaffold Tower brands worldwide, from 32.8% to 28.4%.
Estimated monthly branded searches for Podium worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026.
Estimated monthly branded searches for Werner worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Where does Toolstation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hardware retailers | 2nd of 6 | 20.8% | Show ranking |
| Panel Pins brands | 2nd of 3 | 25.6% | Show ranking |
| Scaffold Tower brands | 1st of 7 | 42.6% | Shown above |
| Slate Cutter brands | 1st of 3 | 52.2% | Show ranking |
| Loft Ladder brands | 1st of 5 | 59.6% | Show ranking |
How is Toolstation measured?
Brandwave collects information about searches that people make online using Toolstation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toolstation
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Is Toolstation your brand?
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