Brandwave

How popular isAlloy in search?

Alloy has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Onfido36.2%
  2. Jumio24.2%
  3. Persona19.8%
  4. Trulioo19.8%
  5. Alloy—
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Which know your customer platforms compete with Alloy?

Alloy against know your customer platforms worldwide, by month

Share of Search by month for Onfido, Jumio, Persona, Trulioo, Alloy. The figures are in the table below the chart.

View monthly share of search table
MonthOnfidoJumioPersonaTruliooAlloy
Oct 202539.1%26.1%17.4%17.4%—
Nov 202540.4%26.9%18%14.7%—
Dec 202540.3%26.9%18%14.7%—
Jan 202639.1%26.1%17.4%17.4%—
Feb 202642.4%23.1%18.9%15.5%—
Mar 202639.1%26.1%17.4%17.4%—
Apr 202635.6%29.1%15.9%19.4%—
May 202639%26.1%17.5%17.5%—
Jun 202634.3%28.1%18.8%18.8%—
Jul 202635.6%29.1%15.9%19.5%—
Aug 202637.6%25.1%16.8%20.6%—
Sep 202636.2%24.2%19.8%19.8%—
  1. 1.Onfido

    36.2%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Jumio

    24.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Persona

    19.8%

    Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.1 points.

  4. 4.Trulioo

    19.8%

    Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. —.Alloy

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Alloy and its closest rivals

How did search popularity change for know your customer platforms worldwide in September 2026?

  1. In September 2026, Persona overtook Trulioo to rank 3rd among know your customer platforms worldwide, with 19.8% estimated Share of Search.

  2. In September 2026, Onfido lost estimated Share of Search among know your customer platforms worldwide, from 37.6% to 36.2%.

  3. In September 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 25.1% to 24.2%.

  4. In September 2026, Trulioo lost estimated Share of Search among know your customer platforms worldwide, from 20.6% to 19.8%.

How is Alloy measured?

Brandwave collects information about searches that people make online using Alloy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • alloy identity

Do you work for Alloy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Alloy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.