Brandwave

How popular isHomeMaster in search?

In September 2026, there were an estimated 5.4K branded searches for HomeMaster worldwide which held steady over the last 12 months. HomeMaster holds 0.59% estimated Share of Search among social housing software worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. NEC90.2%
  2. Civica6.6%
  3. MRI Software2%
  4. Aareon0.59%
  5. HomeMaster0.59%

Follow HomeMaster and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which social housing software compete with HomeMaster?

HomeMaster against social housing software worldwide, by month

Share of Search by month for NEC, Civica, HomeMaster. The figures are in the table below the chart.

View monthly share of search table
MonthNECCivicaMRI SoftwareAareonHomeMaster
Oct 202586.5%9.5%2.3%0.85%0.85%
Nov 202588%7.9%2.4%0.86%0.86%
Dec 202590.9%5.5%2%0.73%0.89%
Jan 202690%6.6%2%0.72%0.72%
Feb 202690.5%6.7%1.6%0.59%0.59%
Mar 202687.6%9.6%1.6%0.58%0.58%
Apr 202692.1%5.6%1.4%0.5%0.5%
May 202690.3%6.6%2%0.48%0.59%
Jun 202682.6%11.1%4.1%0.99%1.2%
Jul 202685.3%9.4%3.4%0.83%1%
Aug 202695.3%3.1%0.94%0.28%0.34%
Sep 202690.2%6.6%2%0.59%0.59%

  1. 1.NEC

    90.2%

    Held 1st. 823K estimated branded searches, -45.1% vs prior month. Share -5.1 points.

  2. 2.Civica

    6.6%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.5 points.

  3. 3.MRI Software

    2%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  4. 4.Aareon

    0.59%

    Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.HomeMaster

    0.59%

    Moved from 4th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between HomeMaster and its closest rivals

Every comparison with HomeMaster

How has branded search demand for HomeMaster changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HomeMaster worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, HomeMaster’s estimated Share of Search among social housing software worldwide held steady, from 0.85% to 0.59%.

How did search popularity change for social housing software worldwide in September 2026?

  1. In September 2026, Civica gained estimated Share of Search among social housing software worldwide, from 3.1% to 6.6%.

  2. In September 2026, MRI Software gained estimated Share of Search among social housing software worldwide, from 0.94% to 2%.

  3. In September 2026, NEC lost estimated Share of Search among social housing software worldwide, from 95.3% to 90.2%.

  4. In September 2026, Aareon rose from 5th to 4th among social housing software worldwide.

  5. In September 2026, HomeMaster fell from 4th to 5th among social housing software worldwide.

How is HomeMaster measured?

Brandwave collects information about searches that people make online using HomeMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • homemaster

Do you work for HomeMaster? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is HomeMaster your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free